Bratz (http://www.bratz.com/)

common sense media says

Girls who are way into fashion -- but not much else.


parents & educators say

What parents need to know

Parents need to know that the Bratz dolls are all about the next mall crawl, hairstyle, and clothing or other product purchase. The dolls (and site) place a huge emphasis on buying things and how you look. The site features frequent product plugs; kids can also register for the V.I.B. (Very Important Bratz) club by entering their name, e-mail address, and other information. However, there aren't many benefits if you're a member: You're just able to download a few things, like screensavers and wallpaper.

Educational value: The characters' bios make some casual references to their favorite books and class; the Bratz Boutique game teaches girls store management business principles (price mark-up, staffing, and more).
Positive messages: The fashion-obsessed dolls are all about materialism and looking good.
Violence: Not applicable.
Sex: The characters have unrealistic bodies -- complete with tiny waists and huge lips -- that sexualize women and might give girls a skewed idea of what a "real" figure looks like. In addition, the dolls' tight, often tiny outfits were designed to be more sexy than sweet.
Language: Not applicable.
Consumerism: The video section of the site is all commercials; one of the other five basic sections is a catalog of available Bratz dolls. Users can also enter a secret code from the dolls to access more of the site.
Drinking, drugs, & smoking: Not applicable.
Privacy & safety: Although your name doesn't appear on the site to other users, when registering, you're asked for your full name and email address.

More on Bratz

What to talk about

Talk to your kids
  • Families can talk about whether or not girls can have fun looking at info about the Bratz dolls and playing a game on the site without having to feel like they need to buy a bunch of stuff. Does using the site make you want to buy Bratz dolls and accessories? Read our tips about selling to kids.

  • The Bratz dolls are really into hair, make-up, and fashion. How can you have fun creating a new look or trying out a new style -- without placing too much emphasis on feeling good or bad about yourself based on how you look?

  • Do you think most girls look like the Bratz dolls? Or do you think the dolls look different from real girls? Does seeing the Bratz dolls add to the pressure of girls feeling like they need to be thin or look a certain way?

Is it any good?

Is it any good?
 

BRATZ.COM feels like a big ad to encourage kids to buy the dressed-up diva dolls (and related accessories). Most of the content -- including doll bios, a Bratz catalog, and TV commercials--centers around pushing the product.

Girls can also register (for free) for the Very Important Bratz Club, which promises special extras -- but they aren't really anything exciting. A couple of the site's games are interesting. One lets girls design their own rock video; another teaches them how to run a business. However, they aren't all as cerebral -- including a love meter that rates your relationship potential.

Overall, the site offers a pretty safe experience; kids can't chat or otherwise interact. However, the emphasis on fashion, appearance and buying a ton of stuff may make parents think twice about encouraging their children to spend much bonding time with the Bratz.


This review was written by Erin Brereton
 
 

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What parents & educators say

11

Most useful reviews by all members

jasmine@yahooo.com
kid, 12 years old
 
love it

tangled
teen, 14 years old
 
Really sterotypical
At least Barbie shows girls that they can be anything they wan to be, and that girls weren't made to be dress-up dolls that obsess and make-up.

so cal baby
teen, 13 years old
 
maybe 12 and up
It is a good game to play there is no bad stuff I would rate it pg

V MNGF67VE7
kid, 9 years old
 
VMDHFHF
YEHFHXHSHWDJBSCBHCD V GGMZGFSCCX SCSV SVCGFGGDDF EHFVGDFGCGHDNMCJX NNCC CHDDGDBDGDGFEGDGD XVGXDGXSGD GSHSS SGSHD D DHDHXDJV NJF DHDHDYRYYYYYYYYGBV DYSHCHDGHD G BHLJKJK HFHDSHD D NNKNKB KGHJGMJBMBMBNKBHMBKBJBHN

RIAHBOO3000
teen, 15 years old
 
i think brats* is good for kids because its something smart and it keeps kids in there place so for all the parents and kids that read this brats* is really ok for kids all ages in the world so you should let your kids get on to see what is about

kareo8
kid, 9 years old
 


kid, 12 years old
 
commonsense media
the term "commonsense media" is not allowed because people can see all that, so it's alright for 21 and up, not 20 and down! nene-never~~~~~~~~~~~~~!!!!!!!!1


teen, 14 years old
 
commonsense media
the term "commonsense media" is not allowed because people can see all that, so it's alright for 21 and up, not 20 and down! nene-never~~~~~~~~~~~~~!!!!!!!!1


kid, 11 years old
 
commonsense media
the term "commonsense media" is not allowed because people can see all that, so it's alright for 21 and up, not 20 and down! nene-never~~~~~~~~~~~~~!!!!!!!!1

super movie ...
teen, 15 years old
 
worst rolemodels in the history of rolemodels!
this site is terrible!! HATE IT!! These dolls are the worst rolemodels in the history of rolemodels!

marla123
teen, 16 years old
 
DEFFINETLY for no one
The baby bratz wear thongs! i just do not want that for anyone!

Kirbystar7510
kid, 11 years old
 
Dumb
Bratz is too inapropriate to me. I absolutly HATE IT!!!!! They have big fat lips and ugly faces. :P BRATZ IS D-U-M-B!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! XP

bratzallday
teen, 14 years old
 
7 and up is good
love it

monik21
kid, 11 years old
 
The best web$ite ever.
i love it so much

MadLane
teen, 13 years old
 
Fine
the tv show was a little violent for some reason but i don't really like them that much but i like their website and something tells me they need to change their names to Aliens

lilygraceface
kid, 7 years old
 
i like it

iceice123137620
kid, 9 years old
 
love It

mackenzie2000
kid, 11 years old
 
i like it

McCormick Morton
kid, 7 years old
 
Girl Sites and Bratz and Trollz and Winx Club are more for like **** stars and even girl stuff
boys, the girl stuff is a jail for D***S, go to craigslist instead(or hotwheels)

Jayza
kid, 13 years old
 
...
Bad, just bad. I liked the Bratz some time ago. Now I prefer Barbie.

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