Brit Chicks

 Review

Common Sense Media says

Fashion virtual world spotlights appearance and celebrity.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

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Parents say

Not yet rated

Kids say

What parents need to know

Parents need to know that this safe British-based virtual world is centered on the members of a successful (but fake) girl band that has achieved (also fake) worldwide fame and fortune. Like a celebrity-centric Club Penguin for the tween girl, users can create personalized avatars, play games, and accumulate credits (conveniently stored in a handbag) that can be “spent” on clothes, housewares and accessories. Visitors can explore different glamorous locales, download music from the band, decorate their apartment, dress up their character, and use limited pre-approved chat phrases for free. Upgrading to VIP status unlocks many more features and exclusive items, including the opportunity to “climb a career ladder and become a celeb.”

  • This site has a heavy emphasis on being beautiful and famous -- and all the perks that come with instant celebrity, including travel, glamour, access, and excess. It also gives a small glimpse into the not-so-fun side of celebrity by showing members of the paparazzi as “the bad guys” who show up unexpectedly. Visitors to the site are encouraged to shop virtually for clothing, accessories, and items to decorate the Brit Chicks’ tony London apartment.
  • Not applicable.
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  • Currently, there is no outside advertising, but the terms and agreements leave the option wide open for the future. Also, the Brit Chicks brand has potential for expansion outside of the worldwide Web, and there is a licensing agreement in the works to produce future music releases, apparel, health and beauty items, video games, dolls, and other branded tie-ins. The site frequently promotes upgrading to VIP Member status.
  • A strong emphasis is placed on privacy, and users are not allowed to share or exchange any personal information. Technical filters and live moderators help provide a safe environment.

Is it any good?

 

The Brit Chicks -- Eva, Mica, and Honey -- are a fabricated, animated London-based girl band. They’re also the glamorous hostesses of the BRITCHICKS website, the virtual world that lets tween girls pretend they’re part of an entourage. The site offers the requisite avatar that can be dressed-up and dolled-up, along with a variety of clothes, accessories, and furnishings that can be bought for credits earned through games and adventures peppered throughout the site. Downloads of the band’s songs are available, and a visit to Chick Central lets avatars converse with the girls in the band, who make comments like “Have you ever thought of being a model?”  Girls who are enamored with models and pop stars will be drawn to this celebrity-centric site and its glamorous group members who jet around the world, have adoring fans and are followed by the paparazzi. There’s no shortage of superficiality here, but it’s a safe and harmless place to have a brief brush with (fake) fame.

Online interaction: Users can use the free chat to talk with other avatars using
pre-approved phrases such as “I like shopping” and “Do you like my
outfit?”


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What families can talk about

  •  Why it’s important to have a healthy understanding that celebrities are human and shouldn’t automatically be considered role models just because they’re famous. What celebrities can you name who are positive role models? And which ones aren’t?

  • Aside from providing a fun place to hang out online, what other purpose do virtual worlds have? What do their creators hope to achieve through their website? Making money? Creating new products to sell?  Can you see this site branching out into other profitable ways?

  • How does a virtual world compare to the real world? Are there things you would do and say in a virtual world that you wouldn’t in real life? Why is it important -- even when chatting is limited -- to know how to stay safe and private when online?


This review was written by Conny Coon
Kid, 11 years old
February 15, 2010
 
Perfect for Tweens!
This website is really fun. You get to work for a celebrity and meet a girl band name the "Brit Chicks." You get to have achance to become a celebrity in the game! I think it's on for ages 9+ because it's very safe and it has older girl themes but younger girls may like it.

Flag as inappropriate 
Kid, 13 years old
February 23, 2010
 
Worst website ever
Not the best ever I STOPPED PLAYING IT AFTER A DAY .Gets very BORING . Sometimes you CAN'T FIGURE OUT WHAT YOU HAVE TO DO.

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Kid, 10 years old
March 12, 2010
 
perfect for only 8 years old!!!
i love the game it rocks!!!

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Teen, 16 years old
November 23, 2010
 
not for 8 & under
i have no played it but my 9 year old sis did

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Teen, 15 years old
May 24, 2010
 
Annoying membership
UGH! I hate websites like this one or club penguin or barbie girls that you HAVE to get a "membership" just to not feel like breakIng the computer. I know that if they didn't sell membership this website wouldn't probably be online anymore, but at leastmore features for non members PLEASE?

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Kid, 13 years old
April 18, 2010
 
safety
i think that this better be safe

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Parent of 9 year old
March 18, 2011
 
love it

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Kid, 11 years old
November 16, 2010
 
It's only for GIRLS....NO BOYS ALLOWED! Even some of them already enter this website.....
I completely hate it! I used to love it ,but now ,not anymore. The chicks can say bad words! Duh....

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Kid, 11 years old
April 2, 2011
 
Fun,for girls only.
It's a cool virtual world!But I think some others are better.I think the site only has a few places to go to,and it also gets boring

Flag as inappropriate 
Kid, 11 years old
March 18, 2011
 
PERFECT FOR EVERYONE
I LOVE IT!!!!!

Flag as inappropriate 

This review was written by Conny Coon
This review was written by Conny Coon

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About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

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