I think this is a lovely site for young girls (definitely pre-tween). My daughter and I enjoyed trying the different options (pretty much limited to a few styles, colors, and ribbon/crystal embellishments). For those girls ages 9 or so and up that are a bit more sophisticated in design, this site offers pretty fleeting joy (FYI: my daughter is 12). That said, the three items we ordered were of excellent quality and looked just like we prepared online. The price for quality is absolutely spot on. Look for coupons/sales. I have to admit that I found the color choices limiting (some times only 5-8 choices). We ordered May 2010. Finally, order took a good 2-3 weeks, HARD for a child who made a creation.