Parents need to know that this is a safe social networking site for teens that's both entertaining and educational. Users are invited to tackle -- and share -- activities and projects (all with parental consent) using the latest technology and tools.
Educational value:This is a highly educational site that speaks to teens in a manner they can relate to. There's much to learn and see and share. Parents will appreciate the educational focus, the parental consent, and (surprise!) the opportunity for scholarships.
Positive messages:The educational component of this site makes it a tremendous networking tool for teens, who are primarily supportive and helpful in the forums.
Consumerism:The site is free to use, and because it's non-profit, it's also free of advertising. Most funding comes from business partners, who are listed on a "partners" page. Some contests are sponsored by various partners, and contest prizes are often highly coveted brands such as iPods or cell phones, but the brand names are not the focus and remain secondary to the various contests.
I thought this was a great website to encourage kids to be creative and to use their talents. The only thing I didn't like was that is was hard to use sometimes and didn't make some things clear.