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Is It Any Good?

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GirlAmbition.com's plans to mix entertainment and substance is ambitious. Here's a place where you can dress up and accessorize your avatar, learn about civic engagement opportunities, and express your creativity. While the site is adding new content, it's heavier on style than substance, but it's a decent, affirming, and safe place for girls to learn important online skills. Age-wise, it'll probably appeal more to younger tweens than teens who are eager to move onto more sophisticated social networking sites. But the communication aspect of the site will keep young girls coming back for more -- sending IMs and emails using the site's stylized and animated designs will delight them -- but will be a bit too childlike for teens.

GirlAmbition.com sends a message of empowing girls, teaching life skills, and nurturing self-confidence -- and those messages are subtly reinforced in various small ways that can add up and have a positive effect.

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