Parents need to know that some of the visuals here might disturb sensitive kids. The Extinction Game is like "Hangman." Players guess letters to complete a word. Winners "save" the cute Siberian tiger, while losers see an increasingly distressed animal turn into a pile of bones, one wrong letter at a time.
Consumerism:The site sells ringtones and mobile phone wallpaper. There's a link to HippoWorks sportswear featuring the characters and slogans such as "Extinction Sucks." Also, many of the games end with donation links to worthy "save the animals" causes.
As a teacher, I think this website is a great introduction to conservation issues. It entertains as it informs. Please be aware the site does have a "store" page where you can order merchandise.