HotWheels (http://www.hotwheels.com)

common sense media says

Lame games drive the way to Monster Car marketing.


parents & educators say

What parents need to know

Parents need to know that this site is just the ticket for users who need to identify and inventory their Hot Wheels car collection, locate some new play sets, or buy accessories. Otherwise, steer clear.

Educational value: The Crashzilla driving game is a problem. See review.
Positive messages: Not applicable.
Violence: The traffic accidents show damage to vehicles but not people.
Sex: Not applicable.
Language: Not applicable.
Consumerism: Ad boxes. Loads of marketing.
Drinking, drugs, & smoking: Not applicable.

More on HotWheels

What to talk about

Talk to your kids
Families can talk about the advertising on this site. Do you think the site needs to be so direct with its product push, or do most of the kids coming to the site already own Hot Wheels? Do all the ads annoy you, or can you ignore them?

Is it any good?

Is it any good?
 
Toy manufacturers should be able to market their products on their sites. What's funny about this one is that Mattel very carefully labels two small "advertisement" boxes -- while the rest of the site is pure products, links to sales partners, and marketing of both! And of the two games available, they rate from "This is dumb" to "What were they thinking?" Neither game has sound controls so you can't turn off the music, nor is there a way to quit the game before time runs out.

This is a missed opportunity to create edutaining games of value featuring a popular brand. Surely Mattel can do better.


This review was written by Jean Armour Polly
 
 

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Most useful reviews by all members


kid, 12 years old
 
boys...
Yeah, Thats better than Barbie safer.


teen, 14 years old
 
boys...
Yeah, Thats better than Barbie safer.


kid, 11 years old
 
boys...
Yeah, Thats better than Barbie safer.

 
Stupid people.
Your review says this site contains violence because of car accidents. If that's your stance, you might as well force your kids to wear blindfolds whenever they go outside also, they'd better not see anything that might be shocking. Listen. You can't shield your kids from everything. And if you do, how will they react when you aren't there to stop them? The won't know what to do. As for the commercialism aspect, a website's purpose is to either make money or promote a product. Organizations are another story, but those ask for donations.

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About our rating system
ON: Content is appropriate for kids this age.
PAUSE: Know your child, some content may not be right for some kids
OFF: Not age appropriate for kids this age