| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that this site is home to an online cooking show for kids. The site's goal is to promote kids getting into the kitchen and cooking, as well as making healthier eating choices; there's also a focus on kitchen safety. The site doesn't have any advertising or outside links, and the content is age appropriate for tweens and up.
Visitors to JRCHEFSOFAMERICA.COM will find a series of webisodes showing young chefs making their favorite meals. In addition to a video demonstration, each recipe features ingredient and equipment lists and a downloadable pdf with complete instructions. Currently the site only has a handful of recipes and kitchen tips, but kids can submit their own videos to be included (a release signed by kids' legal guardian is required).
The young chefs are poised and confident, making it easy for kids to believe that cooking is something they can do, too. And, while the featured recipes are a pretty predictable selection of kid favorites -- like mac and cheese, pizza, and hamburgers -- the home-cooked choices are much more nutritious than the fast-food versions kids might want if they were eating out.
Families can talk about the media's role in promoting healthy eating habits. Can you think of other Web sites or TV shows that have similar messages to those you find here? Do you think getting kids interested in cooking makes them less likely to eat fast food? Also, if you were to submit a video to be featured on this site, what would you make?
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