Parents need to know that this site -- based on the TV show -- is better for mature teens thanks to the some racy content (loads of talk about hooking up and sexual escapades) and bad behavior (drinking, cliques, cheating on significant others, and focusing on self-image). Although the site offers some milder content (Q&A sessions, biographies, episode guides, and a virtual community), your kids can still watch entire episodes online. It's attached to MTV, so expect lots of advertising and links back to the main MTV site.
Consumerism:You can buy LB goods -- ringtones, the soundtrack, downloadable songs, calendar; and users are constantly bombarded with ads. This site also leads users to pages promoting other MTV shows.