Littlest Pet Shop

 Review

Common Sense Media says

Virtual world packed with product plugs.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

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Parents say

Kids say

What parents need to know

Parents need to know that all kids, regardless of age, are asked to enter parent's e-mail address to register on the Littlest Pet Shop website. Premium membership, which costs $5.95 for a month, gives you some special privileges, such as giving virtual gifts to other premium members, and provides Kibble Coins, the site currency, for kids to spend on virtual pet accessories.

  • Although the site doesn't delve too much into the basics of caring for a pet, it can be a starting point for parents to talk to kids about how having a pet can teach responsibility. Predetermined chat and post responses also encourage kids to communicate positively.
  • Not applicable.
  • Not applicable.
  • To avoid bad language and/or negative comments, virtual pet photos posted to the site can only be rated using predetermined terms like "terrific" and "awesome." Chats are filtered.
  • Info on Littlest Pet Shop and other Hasbro products is everywhere; you can download product-related stuff like wallpaper and watch videos (some of which are commercials), and there's information on where to buy Pet Shop pets.
  • A message reminds kids not to use their real name as their screen name when registering. Hasbro collects personally identifiable information from website users who volunteer it, and non-personally identifiable information from anyone who visits the site. The site plans to add parental controls to let parents manage their kids' accounts in the future.

Is it any good?

 

Kids don't need to own one of Hasbro's Littlest Pet Shop pets to use the LITTLEST PET SHOP ONLINE site -- but chances are, after spending some time on it, they may want one. The site gets points for being easy to use. A cute character walks you through the registration process, and throughout the site, guides and other user avatars greet you by blinking and wiggling their ears.

Product plugs abound: The emphasis in both the general product information section of Hasbro's site and the pet-centric virtual world is definitely on Pet Shop products. (One section encourages girls to create a scrapbook and wish list to "keep track of the pets you own and the ones you want.") If you do buy one of the toys in a store, you'll get a code to unlock special rewards on the site. Yet there's still plenty of fun to be had without purchasing a pet. Kids can create their own animal avatar and play fun games like Connect 4. They can also cruise around and chat -- safely -- with other users, making the virtual Pet Shop world a fun place to visit.

Online interaction: Users can chat with each other on the site using predetermined phrases or by keying in words -- but a filter blocks any inappropriate ones.


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What families can talk about

  • Families can talk about how much time is too much time to spend in a virtual world. When is it better to play in the "real" world?

  • This site offers a paid membership that lets you do different things on the site, which can be a great way to get kids to talk about money. Ask your child, "What do you know about saving and spending?"

  • Like all pets, virtual pets require care -- which is a great way to learn how to be responsible. What do you need to do to care for a pet?


This review was written by Erin Brereton
Kid, 10 years old
July 31, 2009
 
The Cheerleaders
I Love MLP they are very clute and adorable.

Flag as inappropriate 
Parent of 11 year old
March 3, 2010
 
how i love it
i think that i love it.

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Kid, 11 years old
April 9, 2008
 
i laughed

Flag as inappropriate 
Parent of 11 year old
September 25, 2009
 

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Parent of 5 year old
February 12, 2010
 
Wonderful site
My kids love to go there. It is very safe and fun for children. I recomend not to go on vips because they are now starting to have problems... I take that sometimes back. Other than that I recomed the site for anyone who wants to go on it.

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Adult
January 12, 2010
 
Not at all what we had anticipated
We have been sorely disappointed by this product. The look is absolutely adorable, but with the plush pet you do not get one year, but one MONTH. You can get a free account, but your choices of pets are limited and once you are on the site there is little to nothing you can actually DO. I was collecting all sorts of goodies, but I couldn't eat the food, wear the clothes, or put the furniture in my house (if I could even BUY it). They quite obviously want you to buy the membership, but even with the preview we've gotten for the last few weeks, my kids don't want it. The games are okay...definitely more kid-geared than other sites, but not terribly challenging for older kids. My eldest daughter bought this for her younger sister and I think she feels rather ripped off.

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Teen, 16 years old
April 9, 2008
 
Just Got One Today
And I love it! Much better than Gopets or Beanie Babies 2.0. Gopets is not a good site for those under 13, and Beanie Babies 2.0 is not very much fun. The houses on this site are very cool, you get one FREE for each pet, and you can customize them! This site has great games, a rich enviroment to explore, things to dress up your pet with, and other cool stuff. I highly recomend it!

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Teen, 14 years old
June 29, 2010
 
Apples Nd Cream?
I Love ScHOOL!!!

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Kid, 10 years old
June 7, 2011
 
littlest pet shop must be number 1
i am a very krazy girl with littlest pet shop i would take my pet every were wow love you lps wwwooooowww ccoolll

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Kid, 11 years old
January 7, 2011
 
I loved this game when is was like, 6. I loved LPS. I was a LPS freak. I miss it.

Flag as inappropriate 

This review was written by Erin Brereton
Genre:Brand Sites

This review was written by Erin Brereton

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About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

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