Parents need to know that you can build a profile on LolasLand.com, but it's all anonymous -- you're only identified by your screen name. Instead of letting users post their own snapshots, the site encourages safe social networking by having girls create a customizable avatar and upload pre-selected photos of things like cute animals. You need to register to set up a profile or jump around the various parts of the land, like Lola's Lounge. Girls supposedly need parental permission to join, but they can get immediate access by submitting their email and any email they claim is a parent's. All the site does is send parents a notification email letting them know that their child is using the site.
Language:A filter screens out swear words, and according to site rules, if you manage to slip one through, you could be asked to leave the community.
Consumerism:Fashion and makeup choices all seem to come from just a few stores, making the content feel pretty much like an ad -- but mentions of the Lola book series are actually pretty minimal.