A Lot or a Little?
What you will—and won't—find in this website.
Super Heroes being who they are and doing what they do (even in the name of battling sinister foes), the features on this site often include a lot of growling, slamming, pounding, and other behavior that younger viewers may try to translate into real life.
Violence & Scariness
As with most comics, blasting and pounding and slamming is par for the course, all in the name of a greater good, of course. For example, in one game called "Hulk Bad Attitude" players build up Hulk's "Rage Meter" for more power. Some of the dramatic, foreboding music and intense scenes could be scary for younger viewers.
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Sex, Romance & Nudity
The "Create Your Own Super Hero" game has over-the-top images of Super Hero bodies (male and female) for kids to dress up. The ultra-thin super-buxom female character (who makes Wonder Woman look flat-chested) and super-muscled male images may promote unhealthy body image ideals to young kids, especially girls.
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Products & Purchases
Ads for brands like Marvel digital comics, Lucky Charms, and McDonalds appear. Some of the games are offered as free trials with an option to buy. A disclaimer states that users are supposed to be 18 to purchase anything from the site.
Parents Need to Know
Parents need to know that this somewhat toned-down Marvel site is "for the youngest of Marvel fans." There's still a lot of larger-than-life Super Hero action (some may say violence) and over-the-top body images, but it's all presented in a format that tweens and slightly younger kids can navigate and have fun with.
Is It Any Good?
With games like "Armory Assault" and "Hulk Bad Attitude," Marvel.com presents graphic concepts that some parents will classify as "action" and some will put in the "violent" category. Parents need to gauge whether their younger comics fan can handle this rather intense action and can separate that kind of action from real-life play with their friends on the playground. Some parents may want to steer younger fans to the downloadable coloring pages, mazes, and word challenges. Some material on this site may not be appropriate for impressionable kids who haven't yet learned to distinguish between what's okay for Super Heroes to say and do and what's OK behavior for themselves.
Online interaction: The site says it offers the ability to send friends a "postcard," but that might be a feature they're intending to add later.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.
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