| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that this site is an interesting mix of marketing and education. In many parts of the site, you'd be hard-pressed to figure out what's being sold. There are Golden Arches marketing messages all over the site, but they're very subtle.
"Bag a McMeal" is not really a game, but it feels like one. Select a food category, such as "Sandwiches." Now pick a hamburger and drag it into the bag. Keep dragging in items until you're full. Then click to find out the nutritional value of your selections. Reinforcing what was learned above, McDonalds offers a section on nutrition called Willie Munchright, with streaming media and bright, colorful food pyramid posters available for download. Other educational areas of the site include "365 Black," which features famous African-Americans and their contributions to American history. The "I Am Asian" section jumps to a special mini-site celebrating Asian Americans. In it, you can read about Asian-American holidays, watch a video of a lion dance celebration, and learn fascinating facts.
Despite all its politically correct good intentions, the site is boring. The graphics are slow to load, the Happy Meal game is soporific, and the site lacks charm. It's harmless, but there's no reason to visit it more than once.
Families can talk about fast food. Why is it so popular? What choices can you make at a fast-food restaurant that are more nutritious than others?
| Genre: | Brand Sites |
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