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  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 0, age appropriate for kids over 6; suggested age 7.

  • Is it any good?

    3.0

  • Common Sense says

    Doll world promotes mix of positive attitude and fashion.

On this site kids can:   create and share content, design clothes, do activities, enter contests, express themselves

Why We Rated This on for Ages 7 and Up

The good stuff

  • Educational value:

    The Moxie Weather Girl application can teach kids about meteorology and the magazine designer shows visitors the basics of layout design and magazine publishing.

  • User-created content:

    Users can share the Moxie Girlz online magazines they have created with friends via an email function.

  • Messages:

    The Moxie motto is "positive attitude and confidence, the courage to go for it and energy in everything you do." Although the Moxie Girlz are supposed to be well-rounded characters who like creativity and friendship, the site does still promote an emphasis on beauty and appearances, with games like Beauty Blitz and Moxie Salon.

 

What to watch out for

  • Violence:

    Not an issue.

  • Sex:

    Not an issue.

  • Language:

    Not an issue.

  • Consumerism:

    The site is a promotion for the line of Moxie Girlz dolls. The dolls are featured heavily on the site and their accessories play a part in activities. There is also a products page that shows off the whole line of Moxie toys and a "where to buy" feature, displaying links to online retail stores like Toys 'R Us and Target. These links connect directly to the online stores and there is no warning page to alert users that they are leaving the Moxie Girlz site. There are also ads for Kmart's Moxie Girlz sales on many pages.

  • Drinking, drugs, & smoking:

    Not an issue.
 

How safe is it?

  • Personal privacy:

    To become a member a visitor only needs to provide birth-date information and a valid email address.

  • Online interaction:

    Users cannot directly interact with each other.

  • Parental controls:

    Parents can create their own user account and tie it into their children's accounts.
 

What Parents Need to Know

About Moxie Girlz

Parents need to know that this site promotes the self-esteem and confidence of "moxie," but it also focus heavily on beauty and the importance of looking good. Beauty-themed activities are balanced out by other features, like a weather center and virtual magazine-publishing tool. Parents also need to know that the dolls are heavily promoted on the site, so kids visiting might be persuaded to buying the items featured. 

Did this review help you decide?

Families Can Talk About

  • Families can talk about how girls are portrayed in toy doll images. Do you think it is OK for toy makers to emphasize certain facial features, like eyes and lips, or would you like to see a more realistic looking doll? Do you think dolls that appear too grown up can be bad for a girl's self-image?
  • How do you feel about glamorous toy characters, like the Moxie Girlz and Barbie. Do these beautiful dolls with long flowing hair, slim figures, and perfect features give girls a  true sense of real beauty?
  • Families can talk about smart ways to enjoy commercial websites. Many sites aren't just designed to be fun, they are also created to sell a product. What should you be aware of when visiting a commercial site? How can you enjoy a site while not being taken in by the product promotion?


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Most Recent Reviews

  1. Kid Reviewer Age 10
    RebeccadiGirl
    I rate this title off for age 17 and give it 1.0
    My concerns are:
    • Excessive violence
    • Inappropriate sexual content
    • Inappropriate language
    • Excessive consumerism
    • Drinking, smoking, or drug use
    • Negative message
    • Safety is an issue
    • User content isn't age appropriate

    MOXIE GIRLZ SUCKZ!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    RUBISH! YOU HAVE TO HAVE A SPECIAL CODE TO PLAY GAMES!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    This review...

    Helped me decide | Had useful details | Read my mind
    Flag as inappropriate
  2. Kid Reviewer Age 9
    slovesdogs2000
    I rate this title on for age 8 and give it 3.0

    hmmm

    its really hard to sign up for, but its free and ok

    This review...

    Helped me decide | Had useful details | Read my mind
    Flag as inappropriate

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