Interactive site for media consumers of all ages.
Parents need to know that there is no "real" advertising on the site.
Families can talk about media messages while playing the games together.
This super-smart site does a great job debunking the tricks of the advertising trade with a "show, don't tell" approach. Rather than just reading about concepts, users can test their skills spotting sneaky ads or trying to distinguish designer duds from thrifty alternatives. The information is simple enough for tweens to digest, but teens and adults will probably learn a few things, too. A colorful, clean design complements the content perfectly.