PBSKids.org/DontBuyIt

 Review

Common Sense Media says

Interactive site for media consumers of all ages.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

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Parents say

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Kids say

What parents need to know

Parents need to know that there is no "real" advertising on the site.


What's it about?

Are you a smart media consumer? Do you have the skills to question and evaluate the advertising messages that bombard you everyday? If not, you'll learn a lot from this site. Even if you think you're pretty savvy, stop by and put your expertise on the line. Check out the advertising tricks section. Notice the banner ads on the top of the page? They feature some of the most common tricks Web sites use to get you to click. The Entertainment section tells all about how they make those magazine models look so gorgeous and how rock stars are packaged to appeal. In other things to do, try designing your own ad or your own cereal box. Find out how the choices you make affect the sales of your product. Finally, there's a section on what kids can do about all this: Tell the toy makers and media outlets what you think. Addresses and emails are provided.


Is it any good?

 

This super-smart site does a great job debunking the tricks of the advertising trade with a "show, don't tell" approach. Rather than just reading about concepts, users can test their skills spotting sneaky ads or trying to distinguish designer duds from thrifty alternatives. The information is simple enough for tweens to digest, but teens and adults will probably learn a few things, too. A colorful, clean design complements the content perfectly.


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What families can talk about

Families can talk about media messages while playing the games together.


This review was written by Jean Armour Polly
Teen, 18 years old
October 15, 2010
 
This is a very great website! It's so clean and pure compared to the stuff that is online these days. :P I like it! I would let my younger sisters or brothers visit this site any day!

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Teen, 16 years old
April 9, 2008
 
Love it.
This website is so great. it teaches you so much about not falling for advertising tricks. a must see for impulse buyers.

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Teen, 18 years old
April 9, 2008
 

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Teen, 16 years old
April 9, 2008
 
yay
this site is awesome PS Stephen Colbert can Dance!

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Teen, 15 years old
April 12, 2012
 
Good, educational, fun
This site is good. It teaches kids about advertising tricks and to not always buy what you see on an ad. There are some fun games and there are fake ads on here that tell you about ads similar to real ones you could encounter. Nothing innapropriate here.

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This review was written by Jean Armour Polly
Genre:Educational

This review was written by Jean Armour Polly

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About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

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