Rainbow Brite (http://www.rainbowbrite.com)

common sense media says

Aged-up preschool icon hosts otherwise age-appropriate site.


parents & educators say

What parents need to know

Parents need to know that this colorful, interactive site for girls features a new (but maybe not improved) version of Rainbow Brite. The site's content is safe and age-appropriate, but parents may not love Rainbow's transformation from a kid into a tween with a svelte physique and made-up face. She hangs with a less diverse crowd, too -- her new friends Moonglow and Tickled Pink share her very pale complexion.

Educational value: The site is mostly just for fun, but there's a puzzle and a coloring activity that lets kids get creative.
Positive messages: Rainbow's goal is to "[bring] hope and happiness to everyone she meets" -- that's about the extent of the site's messaging. The new Rainbow and her two friends are white, thin, girlie, and conventionally pretty -- not the most inclusive role models for young girls.
Violence: Not applicable.
Sex: Not applicable.
Language: Not applicable.
Consumerism: Hallmark owns Rainbow Brite, and there are lots of links to Hallmark sites framing the page. There's a product page that features Rainbow Brite dolls and mentions they're available at Target (and soon, at Toys R Us) but doesn't actually link to the store.
Drinking, drugs, & smoking: Not applicable.
Privacy & safety: The site doesn't ask for any personal information -- it's strictly read-only.  

More on Rainbow Brite

What to talk about

Talk to your kids
  • Families can talk about Rainbow Brite's makeover and the recent trend of animated girls growing up. Do you like the new version of Rainbow Brite better than the old version? What are the differences between the two? Why do you think they changed her?

  • Kids may want to buy the Rainbow Brite dolls that are advertised on the site. Read our tips on helping your children deal with advertising aimed at kids.

Is it any good?

Is it any good?
 

In the tradition of Strawberry Shortcake and Dora the Explorer, ‘80s cartoon icon Rainbow Brite has transformed from a kid into a fashionable tween. (Technically, she’s supposed to be 10 years old, but she looks mature for her age.) Rainbow Brite’s new website is super colorful (of course) and has about a dozen animations and activities. They’re well done, but kids will probably go through them pretty quickly. More content and added voice-overs -- it’s a bit text-heavy in spots for young readers -- would give the site some extra sparkle.


This review was written by Susan Yudt
 
 

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Most useful reviews by all members

Zaphrodite
teen, 14 years old
 
Just Delete the Site ALREADY!
hate it. Kids dnt want to listen and read that stuff. The games get old and the reason I had that concern is because it says that the girl is ten, but they seem a bit...busty.

Ashtray 1028
kid, 12 years old
 
A bad website
I don't think that this website is not good for children!

Janet987
kid, 10 years old
 
Rainbow brite is boring!
Rainbow brite is a boring website all you do is print out papers and then colour them in.

Ravens
parent of 4 and 6 year old
 
not at all impressed with this once age appropriate cute girl's new look, another fake made up role model for our daughters

peebles
kid, 8 years old
 
i care
i think you should think before you do something and aslo no one is perfect

irma79
teen, 13 years old
 
READ
I don't like the website. but you people have to read the age reccomendation. ITS FOR 5 YEAR OLDS! its not reccomended for ages 8 and up unless those 8 year olds are immature. I will share what my 5 year old cousin. thinks of it later. But its best to ask a parent if this 5 year old can see it. Some parents would say no because they dont want the kids to think that those idiotic characters actually cause things in nature. Personally I think the website is too fruity you should go on the website in a bright room. wARNING THE GAMES MAY GET OLD LATER.

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About our rating system
ON: Content is appropriate for kids this age.
PAUSE: Know your child, some content may not be right for some kids
OFF: Not age appropriate for kids this age