Parents need to know that this site's primary goal is to inspire young people of voting age to vote and become politically active. There are many celebrities, such as Sheryl Crow who are featured. This might get young visitors interested in the site, but there are only a few pages on the site that would be relevant to visitors not old enough to vote. The organization's mission is "to engage and build the political power of young people in order to achieve progressive change in our country," and both the organization and the site and appear to have a slight bias toward left-wing causes and aren't entirely nonpartisan.
Educational value:Visitors will learn about how to register to vote. The site also gives advice for first-time voters.
Sex:Some pictures from registration events feature women in sexy clothing. Also several of the celebrity endorsements feature performers, such as Madonna, in bikinis.
Consumerism:The Rock the Vote Artists page features a list of all musicians who support Rock the Vote. Each listing is a link to the artist's Web site. Free albums are given away by specific artists to those who register to vote. There's a Rock the Vote store and links to AT&T, YouTube, Facebook, and flickr.