Seventeen

Teen girls typically begin to pick up Seventeen magazine well before
they’re actually 17. This is also probably true of its companion
website, which is easily accessible, instantly engaging and bursting
with entertaining activities with universal girl appeal. Boy talk,
fashion, celebrities, gossip, quizzes and contests will not only draw
them in, but keep them riveted for a while. Mixed in with the fluff
about beauty products and fashion makeovers are some relationship topics
that might be better suited to the older teen, including a “hook-up
handbook,” “flirty text message ideas,” and “30 days to making him
yours.” There’s no shortage of Q&A. Users over 13 can create a free
account in order to post questions or provide advice. Topics run the
gamut from “Do boys care about chest size” to “What should I wear to my
winter formal." Though advertising is rampant (and often cleverly
disguised as contests, fashion finds and featured products), the website
masterfully speaks to teens in a relatable voice and touches on the
subjects that are top-of-mind for girls. But once they’re here, pulling
them away may prove tricky.

Online interaction: Questions posed typically are about topics that teens can easily relate
to and cover the basic issues, from dating and sexual relations to
fashion and friend troubles. Those who post answers are frequently
supportive and encouraging, but because the Q&A forums are
unmoderated, there is strong potential for inappropriate language and
offensive posts.