Parents need to know that this site catalogs and sells the fashions that stars wear on screen and to events. For instance, teens can find out what Blake Lively wore on an episode of Gossip Girl, and then purchase those items or similar styles -- including less expensive options. Aside from the singular focus on shopping, celebrity, and beauty, there's nothing inappropriate for teens on the site.
Positive messages:The site is all about shopping and brand names, encouraging visitors to emulate stars' high-end looks. Most of the featured celebs are young, thin, and conventionally beautiful.
Consumerism:There are plenty of ads and links to online stores. Many of the fashions featured are extremely expensive, although they're often paired with sensibly priced alternatives.