Our daughter, age 12, registered without our knowledge. She very easily put in bogus age information and put her email rather than ours, also very easy to do. After writing several short books, several "friends" commented on them. One in particular began chatting (which is allowed in their "clubs") and claimed to be a 10 year old girl but proceeded to ask a series of leading questions including requesting a cell phone number, her age, if she had a nick name, where she lived, etc. Fortunately my wife monitors her email and saw that they had began exchanging emails. This person turned out not to be a girl at all. We contacted the authorities after printing pages of chat exchanges. BEWARE PARENTS AND TEACHERS!!! This is NOT a safe place for children. In my opinion, any site that allows chats is a haven for preying upon the vulnerabilities of children. Also, beware that the books that are written don't contain any personal information. I was amazed that such an innocent site such as Build A Bear would be a gateway to this type of behavior. Parents, the authorities advised us to not allow children to have an email address and to lock their computers to access only those web sites that you explicitly allow.
What other families should know
Safety and privacy concerns