Parents need to know that this site features five teen girl trolls from the TV series who spend a lot of time talking about boys and fashion in between casting spells and fighting evil. Users have to register to do anything on the site, and registration requires an email address. Kids can communicate with each other via prescripted one-line greetings. There are tons of ads, links to other sites, and opportunities to earn fake money and buy Trollz gear. In several cases, McDonald's advertising masquerades as content. Most of what you can do on the site is related to fashion and beauty and to spending "trollars" (virtual money).
Educational value:Some of the games are educational, like word searches and math puzzles, but most of the activities are just fluff.
Positive messages:The site (and some of the Trollz) are very focused on fashion and beauty. Friendship is emphasized, but the characters often give each other attitude ("shut up!", "as if!").
Sex:The Trollz wear skimpy outfits -- mini-skirts and belly shirts.
Language:Kids can only communicate with each other via prescripted one-liners.
Consumerism:There are tons of ads, and many of them look like the Trollz content, so it's easy to get confused. Some of the games and activities promote McDonald's (e.g., collect the "Happy Meal" tokens in the maze). There are lots of opportunities to buy things.