www.vevo.com)

common sense media says

Slick video site features racy vids and shopping links.

parents & educators say

100% say it's educational
100% say there are positive messages

What parents need to know

Parents need to know that they should approach VEVO as they would YouTube or other video sites. Although there is plenty of safe content on this music video streaming site, there's also a lot that's inappropriate. This is one site that requires parental supervision for young kids, since they can easily find videos that include images of violence, sex, and bad behavior, just as simply as they can click on a lullaby. Also beware of the obvious ads and not so noticeable links that send visitors off to buy music and artist merchandise with just a click. With only two pages of children's music content, it's best to just have young kids skip the site altogether.

Educational value: Because there are videos that go back to the beginning of music videos, this site offers visitors the chance to explore music from many decades and genres.

Positive messages: Some videos promote cheating, violence against women, and the objectification of girls.

Violence: There are music videos that feature murder, blood, and gore, such as the Insane Clown Posse's "The Tower" which shows people being shot in the head by a sniper. Eminem's "I Just Don't Give a F---" shows the rapper strangling and pushing down an elderly woman, while "Paparazzi" sees Lady Gaga being brutalized and committing murder.

Sex: Lots of girls in leotards dancing provocatively, like Shakira, who in the music video for "She Wolf" spreads her legs and grinds against the floor while in a cage. Other acts like the Pussycat Dolls also dress with minimal coverage.

Language: The majority of songs that include profanity have been edited, but there are some songs that seemed to have slipped through the cracks, and "f--k" and "a--" can be easily heard in these videos.

Consumerism: Many videos feature commercials before their start. There are also banner ads and adds that appear alongside search results. The pop-up toolbar that can be activated within each video features the usual "share" and "embed" functions, but an Amazon button has been added to the feature that directly links the video to the single's merchandise page on the retail site.

Drinking, drugs, & smoking: Songs mention drinking and drugs, while ads for beers like Amstel Light can be seen, allowing a user to be transferred to the beer's site.

Privacy & safety: Registration can be completed by linking to an account on another network, like Facebook or YouTube.

Our ratings and reviews are informed by child development guidelines. Learn more.

What to talk about

Talk to your kids

Families can talk about how websites market merchandise. Are you aware of ways links are used to direct traffic to a commercial site? Sometimes a site doesn't have to be directly selling something to influence users to make purchases.
What do you think of this video site compared to sites that accept content like You Tube? Do you think it's easier to find quality videos on this site, or do you miss finding the variety of videos that are permitted on other sites?
How can you avoid videos that include racy images or violent content? Are there some bands or artists that generally include more inappropriate content than others? Can a song's lyrics give you a clue to what the video content is going to be?

Is it any good?

If YouTube is your old fuzzy big screen TV, VEVO is the latest 60-inch flat screen. Vevo is polished, easy on the eyes and slickly combines marketing with music. No surprise then that it was designed by the music industry (Universal, Sony, and EMI). But the site seems to kill the independent spirit that makes viral video so much fun. Afterall, what do you get when you take the user created content out of online video? MTV Music, perhaps? But music fans will benefit from this site, with easy to access music videos beautifully displayed in perfect detail and featuring a "favorites" feature that will keep laptops everywhere buzzing with tunes. Vevo is by no means right now a comprehensive or all that creative site, but it surely will be popular, and it will do just what the record companies intended: promote and sell more records. But it won't revolutionize the Internet like YouTube has.

Online interaction: Viewers can add up to 75 videos to their online playlist.

This review was written by Jacqueline Rupp

Review It

What parents & educators say

Based on 3 parent & educator reviews:

100% say it's educational
100% say there are positive messages
33% say sexual content is an issue
33% say violence is an issue
33% say language is an issue

Read the reviews

Most useful reviews by all members

DrDreVEVO
adult

It's Like youtube music

It's like youtube music but its only for certian groups or bands like Wiz Khalifia is not on Vevo beacause maybe he did'nt sign with Vevo but its like Youtube but Vevo is just music videos only music vedios youtube is music,videos,and more .

What other families should know

Vevo (http://www.vevo.com)

common sense media says

parents & educators say

What parents need to know

More on Vevo

What to talk about

Talk to your kids

Is it any good?

Is it any good?

Review It

Review Vevo

What parents & educators say

Most useful reviews by all members

It's Like youtube music

:D

e.g. Perfect for older kids,

Unrestricted use: Iffy for ages 15-18, Restricted use: On for 14+

Too South Parky!!!

Vevo. Good videos, advertising skills need improving.

Huge Variety of Music Videos

itz c00L(:

perfect quality

eh.

Eh it's ok

VEVO Forever

Vevo Bad and good

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