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  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 6, age appropriate for kids over 8; suggested age 8.

  • Is it any good?

    3.0
  • Common Sense says

    Buy a real toy and play with it online.

On this site kids can:   connect with friends, play games, play in a virtual world
updated 10.02.09

Why We Rated This on for Ages 8 and Up

The good stuff

  • Educational value:

    Teaches kids about the responsibility of pet ownership and also offers educational trivia games.
  • Messages:

    The overall message of the Webkinz world is positive. Kids learn empathy by caring for their virtual pet. But there's another under-the-radar aspect to Webkinz: cheating. Webkinz doesn't promote it, but kids know that they can find cheats on the Internet for Webkinz missions. Make sure you talk to your kid about cheating and stress that it's not OK in real life and it's not OK online.
  • User-created content:

    Kids do get a sense of accomplishment by dressing up their Webkinz pet and by furnishing their room.

What to watch out for

  • Violence:

    Not an issue.
  • Sex:

    Not an issue.
  • Language:

    Not an issue.
  • Consumerism:

    You have to buy a Webkinz plush pet, whose secret code gains you access to the Webkinz World. Webkinz mostly promotes their own brand with fake "ads" linking kids to other areas of the site, but a few real ads (for kids' movies) are thrown in the mix. Though actual products can't be purchased on the site, kids go into the W Shop and use KinzCash (virtual cash) to buy clothes, furniture, and objects for their pets. Kids can also add other toys to their "wish lists."
  • Drinking, drugs, & smoking:

    Not an issue.

How safe is it?

  • Online interaction:

    Kids can participate in KinzChat, which is a controlled, pre-scripted chat prevents kids from sharing personal information.

What Parents Need to Know

This review of Webkinz was written by Amy Weaver

Parents need to know that Webkinz allows kids to "adopt" their store-bought plush pet and care for it online for one year. It does promote shopping and spending -- there are plenty of ways to earn and spend KinzCash (to buy clothes and furniture for the pet's room), and kids can purchase other Webkinz toys on the site's store. Happiness and health levels are shown on a meter that's affected by how often the pets are visited on the site, but if a kid loses interest in his Webkinz, the pet will be "sad" but won't actually die. With constant new features and daily and hourly events, kids might feel they miss out if they aren't online constantly, so you might want to limit computer time.

Families Can Talk About

Talk to your kids about the media in their life. We have more tools and tips that can help
  • Families can talk about the rules for playing safely in an online world. They should also talk about the prevalence of cheating and how Webkinz secrets and cheat codes are offered freely on the Internet. Ask your kid whether they think it's OK to use cheat codes in a virtual world.
  • Because the Webkinz world is immersive, kids will be tempted to play for long periods of time. Families can also talk about setting computer time limits.
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More on Webkinz

What’s the Story?

Webkinz, a division of the stuffed animal company Ganz, has taken the pretend pet concept up a notch by selling fuzzy critters and plastic figures that your kids can play with in real life and online at WEBKINZ.COM. Here's how it works: Your child buys a Webkinz or Lil'Kinz toy online or from a toy store from at little as $5. These highly sought-after animals come with a secret code that allows your child a year of free access to Webkinz's colorful, interactive site called Webkinz World -- a surreal place where virtual pets wear clothes and aren't allowed to die. Once the simple adoption process is completed, a user name and password are established, and the new pet owner can set up the pet's room where the furry friend gets fed and dressed. The pet can be moved around the room by dragging the cursor and can communicate its wishes with the owner -- and even invite friends' pets over for visits. Each Webkinz animal comes with KinzCash, which the owner can use in the virtual W Shop to buy pet food, clothes, and more. More "cash" can be earned on the site by answering quizzes at Quizzy's Question Corner, playing arcade games, and entering contests.

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Our Members Say

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Most Recent Reviews

  1. I rate this title on for age 7 and give it 4.0
    • My concerns are:
    • Excessive consumerism
    • My highlights are:
    • Educational
    • Positive messages
    • Safety isn't an issue
    • User content is age appropriate

    GREAT SITE!!

    i think webkinz is a great site! you can play educational games like a game called goober something..you can challenge friends in the tournement arena. something im concerned about is the price to buy webkinz.yes,BUY WEBKINZ! you need a code from your plushy which is not a big problem for me,but webkinz are about 15-16$!!!!but i would recommend this for most ages.( u can get um cheap at Walgreens!)

  2. I rate this title on for age 5 and give it 5.0
    • My highlights are:
    • Educational
    • Positive messages
    • Safety isn't an issue
    • User content is age appropriate

    Why did it fade away????????????

    i personaly think webkinz is a great site for kids ages 5-11. As well as being fun and safe it actually teaches your kids some resposibilities that comes along with haveing a pet. Like making surre there happy, healthy, and well feed. And as well as that it has an educational game for all age groups called quizzies question corner. in this game kids of all ages can answer questions about: health, math, art, social studies, english ect...... The only bad part that comes to all this is webkinz is dissapearing very fast and pritty soon they wont be sealing webkinz anymore. So if you have a kid who is: 5, 6, 7, 8, 9 ,10, or 11 go out adn buy them webkinz....quick!!!! before its to late!

  3. Parent Reviewer
    Kids ages: 5, 9, 11, 13
    I rate this title on for age 7 and give it 4.0
    • My highlights are:
    • Safety isn't an issue

    Webkinz is a really great website. If you are going to play on it I recommend that you know how to read. If your child is six or five and under, you can buy a Webkinz Junior. The Juniors are for kids age six and under. Not meaning like a one year old! To get an account you have to buy a webkinz then enter in the code on the website. There are Lil Kinz, which are smaller than the normal ones and less expensive. Usually the price for a Lil Kinz would be twelve dollars and for a normal fifteen. Sometimes the prices are higher or lower at specific stores. Some places you get Webkinz from is Hallmark, Sometimes Coltons Cards, some dollor stores and other places. You dont have to worry about safety. Webkinz is perfectly safe. The kinz chat feature allows you only to say things from the kinzchat menu.

  4. Parent Reviewer
    Kids ages: 5, 9, 11, 13
    I rate this title on for age 7 and give it 4.0
    • My highlights are:
    • Safety isn't an issue

    Webkinz is a really great website. If you are going to play on it I recommend that you know how to read. If your child is six or five and under, you can buy a Webkinz Junior. The Juniors are for kids age six and under. Not meaning like a one year old! To get an account you have to buy a webkinz then enter in the code on the website. There are Lil Kinz, which are smaller than the normal ones and less expensive. Usually the price for a Lil Kinz would be twelve dollars and for a normal fifteen. Sometimes the prices are higher or lower at specific stores. Some places you get Webkinz from is Hallmark, Sometimes Coltons Cards, some dollor stores and other places. You dont have to worry about safety. Webkinz is perfectly safe. The kinz chat feature allows you only to say things from the kinzchat menu.

  5. Kid Reviewer Age 11
    I rate this title on for age 9 and give it 5.0
    • My highlights are:
    • Educational

    love this site

  6. Kid Reviewer Age 10
    I rate this title on for age 8 and give it 4.0
    • My highlights are:
    • Educational
    • Positive messages
    • Safety isn't an issue
    • User content is age appropriate

    music42's comment

    My brother thinks that I will be playing on Webkinz when I am a teenager. There's no problem with that right? I LOVE THE WEBSITE! OH YAY!

  7. I rate this title on for age 8 and give it 5.0
    • My highlights are:
    • Educational
    • Positive messages
    • Safety isn't an issue
    • User content is age appropriate

    I think webkinz are great cos you can go on line and play with them but when you have to get off the web you can go play with you toy. But i wish you can have baby webkinz. Like me and another webkinz owner could be the owner of baby webkinz ans webkinz would always have 2 or motre webkinz baby so if the mom wants one and the dad wants one too thy bouth could have a baby

  8. Kid Reviewer Age 11
    I rate this title on for age 6 and give it 4.0
    • My concerns are:
    • Inappropriate sexual content
    • Inappropriate language
    • Excessive consumerism
    • My highlights are:
    • Educational
    • Positive messages
    • User content is age appropriate

    This website was fun... at first. The membership makes people feel left out. Ads for the Ganz e-Store and Membership are all over the place, which contains real money. when little kids look at that, all they'll do is beg and beg for Membership. The games are pretty fun, and it's easy to navigate. Just close off other ads and stuff if your little child is on it.

  9. Parent Reviewer
    Kids ages: 12
    I rate this title on for age 5 and give it 4.0
    • My highlights are:
    • Educational
    • Safety isn't an issue
    • User content is age appropriate

    Perfect for any kiddo that can read.

    My kids, dd12, dd9, ds5 love it. They have lots of them and have fun online rooms they can play in for too long if I let them. Time limits a must!

  10. Parent Reviewer
    Kids ages: 2, 5, 7, 9
    I rate this title on for age 5 and give it 4.0
    • My concerns are:
    • Excessive consumerism
    • My highlights are:
    • Educational
    • Safety isn't an issue

    Webkinz is family friendly

    The major downside to Webkinz is the 1 year limit to access your pet. You must buy and register a pet at least once per year to keep your account active. PETS CANNOT DIE, even though they can get sick. The major upside is that it's a pretty fun site. Designing your own rooms, dressing up your pets, and playing games are some of the things my kids like to do. A time limit is a must here, as the main review mentioned. And outside ads can be turned off in the user preferences section. Also, the chat function can only be turned on by a parent (see the website fine print). Otherwise, users must chat with set phrases and sentences (all ages-appropriate). The only reason I voted to go to log on "With Me" is so that the 5 yo can navigate the website.

  11. I rate this title off for age 9 and give it 1.0
    • My concerns are:
    • Excessive violence
    • Excessive consumerism

    not really fun and death can happen

    one time i saw a webkinz die from drowning i wak like OMG! i was so freaked out and you cant meet other people so its like your the only person in the world yes i know its bad to meet stranger but have someone with you for once

  12. Kid Reviewer Age 9
    I rate this title on for age 5 and give it 4.0
    • My highlights are:
    • Educational
    • Positive messages
    • Safety isn't an issue
    • User content is age appropriate

    very fun

    i own 7 the only problem is your webkinz account will expire you have to keep buying webkinz to keep playing

  13. Kid Reviewer Age 12
    I rate this title iffy for age 6 and give it 3.0
    • My concerns are:
    • Excessive consumerism
    • Safety is an issue
    • My highlights are:
    • Educational

    All about $$$

    Webkinz is a fun site I am even a member. But this site is all about buying there stuff and unlocking stuff for your webkinz. Safety is an problem because kids can kinz-chat with others. Some of the games on webkinz are educational like lunch letters that lets kids work on typing skills. This site also MAY teach kids to be responsible with money (play money not the money there parents are using to get them ANOTHER webkinz) I give these site an iffy for 6 because of the reading. And because it may annoy younger kids that they have to log off or the site is to buisy so they can not log in. -Mbbzzz owner of 22 happy webkinz-

  14. Kid Reviewer Age 8
    I rate this title off for age 2 and give it 3.0
    • My concerns are:
    • Excessive violence
    • Inappropriate language
    • Safety is an issue

    jfjg

    i thing i like it

  15. Parent Reviewer
    Kids ages: 2
    I rate this title on for age 6 and give it 5.0
    • My highlights are:
    • Educational
    • Positive messages
    • Safety isn't an issue
    • User content is age appropriate

    Fun and educational

    I don't think the consumerism associated with this site is as bad as suggested; it should be noted that you can turn off all outside ads. Webkinz can teach kids about managing resources well - they can spend the Kinzcash that they earn by doing jobs or playing games in the W shop. For online games, it is truly tops. They have their own versions of some very popular games but the site is much more child friendly than other places for games online. I will say that he has never used the chat feature, even though he has schoolmates on Webkinz, so I can't attest to its safety. I just can't get over the games though. They have typing games, addition games, word games... even the non-educational games still promote strategy and logical thinking. My only concern is being glued to the computer, because it truly is so much fun.

  16. Teen Reviewer Age 15
    I rate this title on for age 5 and give it 3.0
    • My concerns are:
    • Excessive consumerism
    • My highlights are:
    • User content is age appropriate

    okay website

    big waste of money, but will keep kids entertained for a little while

  17. Teen Reviewer Age 13
    I rate this title on for age 7 and give it 5.0
    • My concerns are:
    • Excessive consumerism
    • My highlights are:
    • Educational
    • Safety isn't an issue
    • User content is age appropriate

    GREAT FOR KIDS!!!

    I have 58 of them myself. It does teach you responsibility, how to type, how to manage money, and they have a curricular Quiz section. Safety is not much of a problem because you can't give any phone #s, addresses, or any other personal info. They do have fake ads for stuff inside the site. However, they advertise their "Deluxe Membership" and "eStore" items, as well as for movies and other stuff that they aren't affiliated with. But... that can be turned off in the Options section.

  18. I rate this title on for age 8 and give it 5.0
    • My highlights are:
    • Educational
    • Positive messages
    • Safety isn't an issue
    • User content is age appropriate

    Good Site Addictive,

    This is a good site but tends to get Addictive. otherwise its fun.

  19. Parent Reviewer
    Lives in Iowa
    Kids ages: 6, 8
    I rate this title on for age 6 and give it 4.0
    • My concerns are:
    • Excessive consumerism
    • My highlights are:
    • Educational
    • Positive messages

    Fun

    This site encouraged my DD to learn to read when she was five so she could play without me sitting right with her. The Quiz Corner is fun & educational & the games are fun. Before I set up the account for the children I opened one for myself so I could see what the site was all about. We do not use the chatroom sections though, I think my kids are too young for that no matter how "safe" it might be.

  20. I rate this title on for age 4 and give it 4.0
    • My concerns are:
    • Inappropriate sexual content
    • Excessive consumerism
    • My highlights are:
    • Positive messages

    About a year ago, my nine-year-old daughter asked me to buy her a Webkinz pet because her friends had been talking about Webkinz. I was curious what it was, so I bought her a charcoal kitty to try out. She activated it, and it looked adorable! But I soon discovered that this site isn't quite what I expected. It does teach some responsibility (budgeting, caring for a pet) but it has a lot of Ganz adds on it, all advertising some new pet or eStore knick-knack. Also, when I granted Addison permission to go in the KinzChat Plus Clubhouse, I saw that many of the members were discussing dating, relationships and whatnot, as well as finding ways around the filter by using abbreviations, alternate words, or multiple posts. (Example: Filter won't let you say girlfriend, they say girl in one post, friend in the next two seconds later. Or it won't let you say kiss, they say kits.) They're also using some language that definitely would get Addy in trouble if she ever said anything close to it. (For the sake of the younger reviewers, I won't give examples here.) The monitors do not often take action against these offenders, either, and it often goes on for quite a while before it is reported. They seem to have developed a little rule: If you don't tell when I act up, I won't tell when you do. I don't like this, at all. This site also get boring, and fast. After about a week, my nine year-old had already gotten 20,000 KinzCash (The currency used on Webkinz) a 10 room house and so many clothes her dock (what they call the little inventory thing) had 120 different clothes in it. She was bored - Already! I recommend this for younger kids, though because they won't get bored too quickly - Just keep them away from KinzChat Plus! There are some good things, though. For one, I really like Quizzy's. Quizzy's is a trivia game. You select an age group and a category and you answer trivia questions. I didn't even know the answers to some! This is very educational! Most of the games aren't really educational, but this certainly is. It also sends a positive message, as it has regular newsletters and a lot of things that are good for little kids. It's a very upbeat, positive site. Overall, I'd say it gives a good message but is best for younger kids.

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