Common Sense released the following statement today about the settlements between New York Attorney General Eric T. Schneiderman and companies that were allowing the tracking of kids:
"Common Sense applauds Attorney General Schneiderman and the companies listed in the settlement agreements -- Viacom Inc., Mattel Inc., Jumpstart Inc., and Hasbro Inc. -- for working together to clean up the companies' websites to ensure they no longer enable the tracking or commercial profiling of kids visiting these sites.
"These important agreements are the latest illustration of just how important it is for businesses, parents, and policymakers to be more vigilant about protecting the online privacy of kids.
"What Common Sense has argued for years, and what is increasingly important in our 24/7 digital world, is the concept of 'privacy by design' -- where, first, we need strong laws in place across the country to protect kids' online privacy and security, and, second, we need designers, engineers, and CEOs to make it a priority from Day One that their business models are not based on tracking kids, creating lifelong profiles on kids, or leaving children's personal data vulnerable.
"This is a complicated issue, but it deserves the serious attention of all of us. We hope that these settlements will bring greater awareness to companies, policymakers, and parents about steps we can all take to make sure that our children's online world is educational, fun, and safe."
About Common Sense
Common Sense is the nation's leading independent nonprofit organization dedicated to creating a powerful voice for kids and families in the 21st century. Millions of families, educators, and policymakers turn to Common Sense every day to access our independent rating systems, unbiased research, and trusted tools and advice that help them navigate a rapidly changing digital landscape at home and at school. Learn more at commonsense.org.