Common Sense Media Partners with Top Media Companies to Promote Internet Safety in June

Comcast, Cox Communications, NBCUniversal, Time Warner Cable, and Yahoo! share information and tools to help kids and families stay safe online
For immediate release
Thursday, June 27, 2013

SAN FRANCISCO, CA – This June, Common Sense Media, the national nonprofit organization dedicated to helping kids and families thrive in a world of media and technology, partnered with leaders in media and technology to promote Internet Safety Month. Partners integrated a variety of Common Sense Media's resources into their month-long campaigns designed to help kids and families navigate the digital world safely and responsibly.

"Internet Safety Month is a great opportunity to shine a spotlight on the issues of digital citizenship and online safety," said James P. Steyer, CEO and founder of Common Sense Media. "This year, we've seen a higher level of engagement than ever before. Everyone has a role when it comes to teaching our kids to be safe and think critically about what they see and do online. As June draws to a close, we'd like to applaud our partners for doing their part and promoting responsible Internet use throughout the year."

More details about Common Sense Media's partners and their campaigns are below.

  • Comcast created and promoted videos on their On Demand channel, highlighting Common Sense Media's videos and other resources related to Internet safety. The company also ran Common Sense Media's Internet safety parent tips on their parental controls website, www.xfinity.com/parents, throughout the month.
  • Cox Communications deployed a multifaceted campaign to encourage families to use media and technology safely. The campaign sought to drive traffic to "Take Charge!," its website that features Common Sense Media content among other tips, resources, and best practices. The campaign included an effort with a dozen top-tier "mom bloggers" and regular communications across all of Cox's social media channels, as well as Common Sense Media PSAs on its cross-channel lineup. Already this month, the campaign has had more than 25 million impressions on Twitter alone. A promotional video about Common Sense Media's videos, available in the OnDEMAND Free Zone folder, was also produced, helping to increase awareness and usage of Common Sense resources available to Cox TV customers.
  • NBCUniversal's long-standing public service campaign The More You Know, along with NBC News, launched Growing Up Online, a free interactive eBook for parents, teachers, and kids about digital literacy and Internet safety. Developed in collaboration with Common Sense Media experts, the eBook features an informative parent primer to help them talk to their kids about using technology safely and responsibly, as well as entertaining video comic books focused on real-life situations that might come up when kids go online. Common Sense Media also provided guidance on new The More You Know public service announcements addressing Internet safety. To download Growing Up Online and to learn more, visit www.themoreyouknow.com.
  • Time Warner Cable (TWC) launched a summer-long Internet safety campaign that offers Common Sense Media's new Digital PassportTM app for free to all consumers via both Google Play and the iTunes App Store. TWC will promote the app and its partnership with Common Sense Media through a donation of air time and original public service announcements. Learn more about the campaign and find resources to keep your kids safe online this summer at websafety.twc.com.
  • Yahoo! created a new digital safety kit in collaboration with the education team at Common Sense Media: safely.yahoo.com/kit. This kit is designed to help users learn and spread the word about Internet safety.

For more information about Common Sense Media's parent tips, visit www.commonsense.org/blog. Find all of Common Sense Media's educator resources, including a free K-12 digital literacy and citizenship curriculum, at www.commonsense.org/educators.

About Common Sense Media
Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: www.commonsense.org.

Press Contact
Julia Plonowski
415-553-6728
jplonowski@commonsense.org

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