Amy became president and Chief Operating Officer of Common Sense Media in 2011. She hit the ground running, testifying before a Senate committee hearing about the issue of protecting online privacy across multiple platforms and overseeing the launch of Common Sense's K-12 Digital Literacy and Citizenship curriculum, a program that has been adopted by thousands of schools across the country. The Common Sense schools curriculum guides students on how to make responsible and respectful choices about how they live and treat others in this fast-paced digital world, while also highlighting the positive ways that technology can be used for creative exploration, collaboration, and learning.
Amy joined Common Sense from McKinsey & Company, where she was a leader of the firm's global digital marketing and sales practice. At McKinsey, Amy consulted to multibillion-dollar corporations around the globe to help them drive their eCommerce growth and wrote articles and spoke at industry events on the topic of digital marketing and sales and the opportunity for businesses. Prior to her years at McKinsey, Amy served as part of the executive team at previewtravel.com, helping drive a sevenfold increase in sales and playing a key role in their merger with Travelocity. The combined entity had $2.5B in sales and was the largest online travel provider at the time. Amy also held roles as vice president of strategy and vice president of product development at Wells Fargo, where she helped create and implement the bank's first online financial services business plan and strategy in the mid-'90s. Amy began her career at GE, where she was a graduate of their Financial Management Program.
Amy grew up in Michigan and graduated Phi Beta Kappa from the University of Michigan. She received her MBA from Harvard Business School. Amy is mom to an elementary school-aged daughter and lives with her family in San Francisco.