Amy Guggenheim Shenkan, President/COO
Amy joined Common Sense Media as president and chief operating officer in 2011. She hit the ground running, testifying before a Senate committee hearing about the issue of protecting online privacy. She oversaw the launch of Common Sense Education's full K–12 Digital Literacy and Citizenship curriculum and has since led the team that has developed and launched Common Sense Graphite, a platform designed to help teachers discover, evaluate, and implement great digital curricula in the classroom as well as a suite of student-facing interactive games to teach digital literacy and citizenship. Common Sense Education now reaches three quarters of all U.S. schools and has over 300,000 teachers as members. On the parenting side of Common Sense, Amy led a relaunch of the organization's technology platform, a launch of an entirely new Common Sense Research program, the introduction of mobile apps, and an expansion of partnerships designed to put Common Sense Media ratings and reviews in the hands of parents at the point of decision. Overall, the organization has more than doubled in size and impact under Amy's leadership.
Amy joined Common Sense from McKinsey & Company, where she was a leader in the firm's global digital marketing and sales practice. Prior to her years at McKinsey, Amy served as part of the executive team at Previewtravel.com, helping drive a sevenfold increase in sales and playing a key role in their merger with Travelocity. The combined entity had $2.5B in sales and was the largest online travel provider at the time. Amy also held roles as vice president of strategy and vice president of product development at Wells Fargo, where she helped create the bank's first online financial services business plan and strategy in the mid-'90s. Amy began her career at GE, where she was a graduate of their Financial Management Program.
Amy grew up in Michigan and graduated Phi Beta Kappa from the University of Michigan. She received her MBA from Harvard Business School. Amy is mom to a middle school-age daughter and lives with her family in San Francisco.