How do I explain why some celebrities promote alcohol brands?

It's spelled "M-O-N-E-Y." From Diddy to David Beckham to Drew Barrymore, stars' liquor endorsements bring in big bucks. Some celebrities want to diversify (after all, their entertainment careers won't last forever), but it can be tough to explain why a beloved star would promote a potentially unhealthy activity.

Kids around the tween years can understand that famous people get paid for these promotions. You also can explain that these products are only for grown-ups. Here are some more tips to explain what's behind the money trail.

  • Celebrities have influence. With millions of fans all over the globe, celebrities are recognizable and relatable.
  • Fans want a taste (pardon the pun) of the celebrity lifestyle. Companies know that regular folks often aspire to something better. Associating with a celeb's brand confers a bit of cachet.
  • Reaching new audiences. With Facebook, Twitter, Instagram, and other social media, hot celebrities can spread the word about a product quickly, directly, and in ways that younger audiences find cool.
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