A lot or a little?
The parents' guide to what's in this app.
What parents need to know
- Parents say
- Kids say
What's it about?
AMAZON PRIME VIDEO is the app for Amazon.com video services, including video rentals and purchases, Prime Video subscription services, and pre-purchased/digital-access videos. Kids can browse via genre or search for specific content. There's also an area dedicated entirely to child- and family-friendly programming and movies. Families who subscribe to premium channels (HBO, Showtime, etc.) through Amazon will find that content in the app, as well. Amazon Prime Video interfaces with the Movies Anywhere service to support the display of prior movie purchases on other platforms. Families can curate their own watchlists of movies to make decision-making easier on movie night. Some content can be downloaded to your device for offline viewing. Much like the Amazon website, there are recommended titles and reviews from other users.
Parents can control which videos are available to stream by restricting content by rating. Content beyond the appropriate rating will be available only if a PIN is entered (some devices will allow fingerprint access as well). These controls can be set by device, allowing parents to restrict one level of content on the family TV and another entirely on an iPad or phone. These restrictions do not impact video cover art and descriptions, which remain visible regardless of controls in place. Parents can also create a unique user profile for each family member, allowing them to curate personal watchlists, as well as find custom suggested content. Kids 12 and under will have special profiles that narrow their search results and suggestions to more age-appropriate options. There is no way to prevent kids from switching profiles.
While watching content on Amazon Prime Video, families can access the X-Ray information service, which gives information about the actors and music in a scene, movie trivia, and actor bios from the Internet Movie Database (IMDb).
Is it any good?
If you're looking for a vast collection of movie and TV content in one place, you can't really go wrong here. Amazon Prime Video sets the bar high for both navigation and content. The parental controls are OK, but it would be helpful to be able to lock kids into their profiles rather than setting a restrictive set of controls on the entire device. Having the ability to block specific titles -- and not just ratings categories -- would also be nice. In terms of content, the integration with Movies Anywhere brings Amazon Prime Video even closer to a one-stop-shop solution. And for those family members who always want to know where they know that actor from, X-Ray is fun and easy to use. While parents of clever kids will still want to keep an eye on what they are doing, Amazon Prime Video is a solid solution for families who want their content on a variety of devices.
Talk to your kids about ...
Families can talk about making smart media choices on Amazon Prime Video and other platforms. What types of movies and television content are appropriate in your family? Does that change as kids get older? How might your personal watchlist compare to someone else's?
How do you like this app in comparison to other apps you could use? As you balance your time on- and off-screen, would this be an app you'd choose to use? Why, or why not?
- Devices: iPhone, iPod Touch, iPad, Mac, Android, Kindle Fire, Windows app
- Subjects: Language & Reading: letter or word recognition, storytelling
Math: counting, numbers
Science: animals, ecosystems and the environment, life cycle
Social Studies: cultural understanding, historical figures, history
Arts: dance, music, theater
Hobbies: cooking, fashion, gardening
- Skills: Emotional Development: empathy, moving beyond obstacles
Communication: friendship building
Responsibility & Ethics: embracing differences, honoring the community, learning from consequences
Health & Fitness: exercise, fitness, meditation
- Price: Free to try
- Pricing structure: Free to try (30-day free trial for new subscribers to Amazon Prime; access to Prime Video starts at $8.99; users can rent or purchase content)
- Release date: August 1, 2018
- Category: Entertainment
- Topics: Magic and Fantasy, Adventures, Arts and Dance, Friendship, Middle School
- Size: 99.20 MB
- Publisher: AMZN Mobile LLC
- Version: 5.7.1
- Minimum software requirements: iOS 9.0 or later; Android 4.1 and up
- Last updated: July 28, 2020
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Common Sense Media's unbiased ratings are created by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.