Amazon Prime Video

App review by
Christy Matte, Common Sense Media
Amazon Prime Video App Poster Image
Rich content library, imperfect parental controls.

Parents say

age 9+
Based on 2 reviews

Kids say

age 5+
Based on 7 reviews

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A lot or a little?

The parents' guide to what's in this app.

Educational Value

With variety of TV, movies available, kids can find a wealth of educational content, from early literacy skills to the animal kingdom to emotional and social skills, but all learning is passive.

Ease of Play

Navigation is straightforward with a heavy visual interface that is kid-friendly. Some reading is helpful, but not required.


Some scary and/or violent images may appear on product preview screens. Parental controls may limit violence in available video content.


Some mature images/descriptions may appear on product preview screens. Parental controls may limit sexual content in available videos.


Some mature language may appear on product preview screens. Parental controls may limit mature language based on ratings.


Search results may include videos that require additional purchases or subscriptions. Kids can't make purchases via the mobile app. 

Drinking, Drugs & Smoking

Images and descriptions of drinking, drugs, and/or smoking may appear on product preview screens. Parental controls may limit this type of content based on video ratings.

What parents need to know

Parents need to know that Amazon Prime Video is a video service for content. Much like any other online video service out there, it hosts a wide range of content, with some titles more kid-friendly than others. Parental controls allow parents to set restrictions of a certain rating level on a per-device basis. The method to set controls may vary based on device, in particular on Fire devices and Xbox One. Although kids can't access restricted content without the parental control PIN, they can read descriptions and see movie images on preview screens that may not be appropriate. Parents can add a PIN to prevent unauthorized purchases. They can also set up a user profile for each family member, including profiles for users 12 and under, for customized watchlists and suggestions. Profiles for kids 12 and under show filtered content, even when searching, so this will help keep very young prying eyes from stumbling across things they shouldn't. There is no way to restrict kids from switching to an adult profile, however, and there is no way to set unique controls for each profile, so the device parental controls still apply. Read the developer's privacy policy for details on how your (or your kids') information is collected, used, and shared and any choices you may have in the matter, and note that privacy policies and terms of service frequently change. Amazon is one of Common Sense Media's paying content partners, but its app was reviewed by an independent writer.

User Reviews

  • Parents say
  • Kids say
Adult Written bychocolatecake123 December 14, 2020

A good service

This service is free for anyone with an Amazon Prime membership. It has a rather nice selection of movies and TV shows, especially considering that it is free.... Continue reading
Adult Written byTV-007 May 24, 2019
Kid, 6 years old August 8, 2020
Kid, 9 years old April 30, 2021

Too many shows that you have to buy!

There are a alot of chooses for kid shows but too many shows that you have to buy!

What's it about?

AMAZON PRIME VIDEO is the app for video services, including video rentals and purchases, Prime Video subscription services, and pre-purchased/digital-access videos. Kids can browse via genre or search for specific content. There's also an area dedicated entirely to child- and family-friendly programming and movies. Families who subscribe to premium channels (HBO, Showtime, etc.) through Amazon will find that content in the app, as well. Amazon Prime Video interfaces with the Movies Anywhere service to support the display of prior movie purchases on other platforms. Families can curate their own watchlists of movies to make decision-making easier on movie night. Some content can be downloaded to your device for offline viewing. Much like the Amazon website, there are recommended titles and reviews from other users. 

Parents can control which videos are available to stream by restricting content by rating. Content beyond the appropriate rating will be available only if a PIN is entered (some devices will allow fingerprint access as well). These controls can be set by device, allowing parents to restrict one level of content on the family TV and another entirely on an iPad or phone. These restrictions do not impact video cover art and descriptions, which remain visible regardless of controls in place. Parents can also create a unique user profile for each family member, allowing them to curate personal watchlists, as well as find custom suggested content. Kids 12 and under will have special profiles that narrow their search results and suggestions to more age-appropriate options. There is no way to prevent kids from switching profiles.

While watching content on Amazon Prime Video, families can access the X-Ray information service, which gives information about the actors and music in a scene, movie trivia, and actor bios from the Internet Movie Database (IMDb).

Is it any good?

If you're looking for a vast collection of movie and TV content in one place, you can't really go wrong here. Amazon Prime Video sets the bar high for both navigation and content. The parental controls are OK, but it would be helpful to be able to lock kids into their profiles rather than setting a restrictive set of controls on the entire device. Having the ability to block specific titles -- and not just ratings categories -- would also be nice. In terms of content, the integration with Movies Anywhere brings Amazon Prime Video even closer to a one-stop-shop solution. And for those family members who always want to know where they know that actor from, X-Ray is fun and easy to use. While parents of clever kids will still want to keep an eye on what they are doing, Amazon Prime Video is a solid solution for families who want their content on a variety of devices.

Talk to your kids about ...

  • Families can talk about making smart media choices on Amazon Prime Video and other platforms. What types of movies and television content are appropriate in your family? Does that change as kids get older? How might your personal watchlist compare to someone else's?

  • How do you like this app in comparison to other apps you could use? As you balance your time on- and off-screen, would this be an app you'd choose to use? Why, or why not?

App details

Our editors recommend

For kids who love television and movies

Themes & Topics

Browse titles with similar subject matter.

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