AMAZON PRIME VIDEO is the app for Amazon.com video services, including video rentals and purchases, Prime Video subscription services, and pre-purchased/digital-access videos. Kids can browse via genre or search for specific content. There's also an area dedicated entirely to child- and family-friendly programming and movies. Families who subscribe to premium channels (HBO, Showtime, etc.) through Amazon will find that content in the app, as well. Amazon Prime Video interfaces with the Movies Anywhere service to support the display of prior movie purchases on other platforms. Families can curate their own watchlists of movies to make decision-making easier on movie night. Some content can be downloaded to your device for offline viewing. Much like the Amazon website, there are recommended titles and reviews from other users.
Parents can control which videos are available to stream by restricting content by rating. Content beyond the appropriate rating will be available only if a PIN is entered (some devices will allow fingerprint access as well). These controls can be set by device, allowing parents to restrict one level of content on the family TV and another entirely on an iPad or phone. These restrictions do not impact video cover art and descriptions, which remain visible regardless of controls in place. Parents can also create a unique user profile for each family member, allowing them to curate personal watchlists, as well as find custom suggested content. Kids 12 and under will have special profiles that narrow their search results and suggestions to more age-appropriate options. There is no way to prevent kids from switching profiles.
While watching content on Amazon Prime Video, families can access the X-Ray information service, which gives information about the actors and music in a scene, movie trivia, and actor bios from the Internet Movie Database (IMDb).