Avengers Initiative




Hulk fights in epic-but-not-bloody brawls in well-done game.

What parents need to know

Ease of play

The controls are easy to grasp and based on familiar motions from other games, but timing is more important and the game ramps up difficulty steeply as it progresses, making it much harder to defeat enemies. 


The game is a series of fights, but there's no blood, and players generally use their fists instead of weapons, since the Hulk is known for brawling skills. Enemies (who are identified as villains) do not die, but rather collapse unconscious for authorities to pick up. 

Not applicable
Not applicable

Players can buy ISO-8 (the in-game currency) via in-app purchase for prices ranging from $1 to $50. While this is not essential, it does make the game easier to complete, even though you can collect that currency as you play. The characters are all based on the popular Marvel superheroes, which could encourage some kids to want to watch the cartoons, buy the comics, or buy merchandise featuring the characters. 

Drinking, drugs, & smoking
Not applicable
Privacy & safety

Some privacy concerns. Players can opt in to Apple's Game Center to track scores and achievements, and for some games, challenge friends. Players can send and receive friend requests using an email address or Game Center nickname, revealing the first and last name associated with each party's Apple ID and, in the case of email requests, the sender's email address. With iOS 5, players can opt to have a private or public profile, which can include a photo. With a public profile, your real name is visible to all other players, and Game Center will recommend you to other players using your real name. With a private profile, only your friends can see your real name, and Game Center will not recommend you to other players.

Parents Need to Know

Parents need to know that Avengers Initiative is an action game featuring some of the stars of the Marvel comic (and movie) universe. Users play as the Hulk, but fight several notable villains and interact with other heroes in cut scenes. The game is a series of fights against increasingly difficult opponents. The fights are epic but not bloody, and end with one party being knocked unconscious, not killed. The game also features in-app purchases that aren't necessary or aggressively marketed, but could tempt players who lose too frequently. Additionally, players can share high scores via the Game Center social network, but participation is optional.

What kids can learn

What Kids Can Learn

Avengers Initiative wasn't created with educational intent, and we don't recommend it for learning.

What kids can learn

Avengers Initiative wasn't created with educational intent, and we don't recommend it for learning.

This Learning Rating review was written by Chris Morris

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What's it about?

Players fight a series of increasingly fierce enemies ranging from scrull warriors to super villains. They'll use finger swipes to attack, as well as dodge, block, and parry incoming blows. Once a series of blows is evaded or blocked, the Hulk attacks. Winning battles gives players the chance to explore their environment, where they might find ISO-8 (the in-game currency), which can be spent to upgrade their powers or buy new outfits.

Is it any good?


Let's get the obvious out of the way: Yes, AVENGERS INITIATIVE is a pretty obvious clone of Infinity Blade. But, that said, it's a really good one. And with the addition of some very familiar faces, it gives the game a bit more storyline heft. 

The Hulk is an easy choice for a hero in this game, which is the first in a series of Avengers games. And Marvel gets it right, with good audio, great animations, and worthy enemies. About the only complaint is how quickly the difficulty ramps up after a few levels. Once you've lost a certain number of times, you'll have to start the game over completely, which can be frustrating. Still, the game is well-polished and will quickly be embraced by any fan of the comics or characters.

App details

Devices:iPhone, iPod Touch, iPad, Android
Release date:September 6, 2012
Category:Action Games
Size:1075.20 MB
Publisher:Marvel Entertainment
Minimum software requirements:iOS 4.1 or later; Android 2.2 and up

This review of Avengers Initiative was written by

Common Sense Media's unbiased ratings are conducted by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.


Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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