Avengers Initiative App Poster Image

Avengers Initiative

Hulk fights in epic-but-not-bloody brawls in well-done game.

What parents need to know

Educational value

Avengers Initiative wasn't created with educational intent, and we don't recommend it for learning.

Ease of play

The controls are easy to grasp and based on familiar motions from other games, but timing is more important and the game ramps up difficulty steeply as it progresses, making it much harder to defeat enemies. 


The game is a series of fights, but there's no blood, and players generally use their fists instead of weapons, since the Hulk is known for brawling skills. Enemies (who are identified as villains) do not die, but rather collapse unconscious for authorities to pick up. 

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Players can buy ISO-8 (the in-game currency) via in-app purchase for prices ranging from $1 to $50. While this is not essential, it does make the game easier to complete, even though you can collect that currency as you play. The characters are all based on the popular Marvel superheroes, which could encourage some kids to want to watch the cartoons, buy the comics, or buy merchandise featuring the characters. 

Drinking, drugs, & smoking
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Parents Need to Know

Parents need to know that Avengers Initiative is an action game featuring some of the stars of the Marvel comic (and movie) universe. Users play as the Hulk, but fight several notable villains and interact with other heroes in cut scenes. The game is a series of fights against increasingly difficult opponents. The fights are epic but not bloody, and end with one party being knocked unconscious, not killed. The game also features in-app purchases that aren't necessary or aggressively marketed, but could tempt players who lose too frequently. Additionally, players can share high scores via the Game Center social network, but participation is optional.

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What's it about?

Players fight a series of increasingly fierce enemies ranging from scrull warriors to super villains. They'll use finger swipes to attack, as well as dodge, block, and parry incoming blows. Once a series of blows is evaded or blocked, the Hulk attacks. Winning battles gives players the chance to explore their environment, where they might find ISO-8 (the in-game currency), which can be spent to upgrade their powers or buy new outfits.

Is it any good?


Let's get the obvious out of the way: Yes, AVENGERS INITIATIVE is a pretty obvious clone of Infinity Blade. But, that said, it's a really good one. And with the addition of some very familiar faces, it gives the game a bit more storyline heft. 

The Hulk is an easy choice for a hero in this game, which is the first in a series of Avengers games. And Marvel gets it right, with good audio, great animations, and worthy enemies. About the only complaint is how quickly the difficulty ramps up after a few levels. Once you've lost a certain number of times, you'll have to start the game over completely, which can be frustrating. Still, the game is well-polished and will quickly be embraced by any fan of the comics or characters.

App details

Devices:iPhone, iPod Touch, iPad, Android
Release date:September 6, 2012
Category:Action Games
Size:1075.20 MB
Publisher:Marvel Entertainment
Minimum software requirements:iOS 4.1 or later; Android 2.2 and up

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