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A lot or a little?
The parents' guide to what's in this app.
What parents need to know
Parents need to know that the Build-A-Bear app, while it features a few simple mini-games, is mostly filled with advertising content, including notifications of new merchandise and special sales. It will also encourage kids to open an account on the BuildABear.com website.
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Is it any good?
This BUILD-A-BEAR app (unlike the very good Build-A-Bear console video games) exists mainly as a marketing tool. It offers kids regular "news" about Build-A-Bear products and the goings on at the company's website. And if you're looking for coupons and special promos on Build-A-Bear-related merchandise, you may have a reason to use this app. If your child is looking for fun games that feature Build-A-Bear characters, though, there's not much here. There's a short parachuting game, a boring coin toss game, an OK ball-matching puzzle game, and a strange recycling-plant game -- the goal of which is to knock bottles and cans off of a conveyor belt, thereby presumably preventing them from getting recycled. Something must be lost in translation on that last game.