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What parents need to know
Parents Need to Know
Parents need to know that the Build-A-Bear app, while it features a few simple mini-games, is mostly filled with advertising content, including notifications of new merchandise and special sales. It will also encourage kids to open an account on the BuildABear.com website.
Is it any good?
This BUILD-A-BEAR app (unlike the very good Build-A-Bear console video games) exists mainly as a marketing tool. It offers kids regular "news" about Build-A-Bear products and the goings on at the company's website. And if you're looking for coupons and special promos on Build-A-Bear-related merchandise, you may have a reason to use this app. If your child is looking for fun games that feature Build-A-Bear characters, though, there's not much here. There's a short parachuting game, a boring coin toss game, an OK ball-matching puzzle game, and a strange recycling-plant game -- the goal of which is to knock bottles and cans off of a conveyor belt, thereby presumably preventing them from getting recycled. Something must be lost in translation on that last game.