A lot or a little?
The parents' guide to what's in this app.
What parents need to know
- Parents say
- Kids say
What's it about?
TAYLOR SWIFT: THE SWIFT LIFE is every Swiftie's dream: a portal to all things Taylor Swift. Users are promised exclusive content and previews, as well as news and collections of unique Taymojis. To sign up, you need to use your Facebook account or phone number or sign in as a guest. Users complete missions by liking posts, following users, and promoting posts with special icons. Teens can also comment on others' posts and re-share posts. This game-like approach rewards users with visibility and Taymoji packs for participating in community activities. When posting, fans can take photos with their device's camera or draw on their Taymoji collection or from a pre-selected library of Taylor Swift photos and GIFs.
Is it any good?
This is an addictive, gamified celebrity app speaking to the hope of getting noticed by your idol, but liking and following to earn in-app currency underlines how fake online social interaction can be. No doubt fans will download the app just because they love Taylor Swift, but they'll stick with it because of its clever system of assignment and reward. The app emphasizes collecting Taymojis and gifts to give to other fans, as well as trying to get Taylor Swift's attention by posting something cool. If you're somehow not aware of just how big a star Taylor Swift is, or the near-religious devotion her fans have for her, you're in for a surprise. Posts with montages of preexisting Taymojis and fans gushing their Swiftie love get tens of thousands of likes and comments, but lots of captions and comments revolve around begging other users to like and repost things. Taylor Swift: The Swift Life is also frequently interrupted by ads, so younger fans could fall prey to the app's suggestions to earn in-app currency by watching ad videos and downloading "free" offers. Ultimately, it's best for teens who can see through the app's ploys. Still, despite the app's aggressive commercialism, there's an infectious degree of collective enthusiasm that makes the app -- much like Swift's hook-laden music -- an unexpectedly guilty pleasure for fans.
Talk to your kids about ...
Families can talk about social networking interaction on apps like Taylor Swift: The Swift Life. What's your motivation for "liking" a post? What kind of information is OK to post and what's not OK?
Discuss why celebrities make apps and how they use them. Is it to connect with fans or to make money? Both? Is there a way to use this app without spending money?
Think about the value of digital items. How much are you willing to spend on virtual goods?
- Devices: iPhone, iPod Touch, iPad
- Price: Free
- Pricing structure: Free (optional in-app purchases from $2.99-$29.99)
- Release date: December 15, 2017
- Category: Social Networking
- Topics: Music and Sing-Along
- Size: 335.00 MB
- Publisher: Glu Games Inc.
- Version: 1.0.11
- Minimum software requirements: iOS 8.0 or later
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