Taylor Swift: The Swift Life

App review by
Neilie Johnson, Common Sense Media
Taylor Swift: The Swift Life App Poster Image
Ads and gamified social media not for younger fans.

Parents say

age 11+
Based on 2 reviews

Kids say

age 9+
Based on 3 reviews

A lot or a little?

The parents' guide to what's in this app.

Educational Value

Created for entertainment and not intended for learning.

Ease of Play

Post, like, and follow. Again and again. 

Violence
Sex

Mild reference to sexy Taylor Swift looks, songs.

Language

Infrequent use of bad language in user names, posts.

Consumerism

Pushes third-party products by offering in-game currency for watching videos and accepting offers. 

Drinking, Drugs & Smoking

User posts could contain references to drugs, smoking, and alcohol. 

What parents need to know

Parents need to know that Taylor Swift: The Swift Life is a free social networking app for Taylor Swift fans that contains a hefty dose of advertising. It's similar to other celebrity-related apps by Glu mobile like Nicki Minaj:The Empire and Kim Kardashian: Hollywood. Users are pushed to like posts and follow users in order to earn in-app currency for buying Taylor Swift-themed emojis (called "Taymojis"). They're also encouraged to spend real-world money on Taymojis as well as icons designed to "get Taylor's attention." Though the app store's description says the app is "not meant for children," it's rated 12 and up. Read the app's privacy policy to find out about the types of information collected and shared. 

User Reviews

  • Parents say
  • Kids say
Adult Written byNipun T. February 21, 2018

Awesome and indulging and interesting

THE SWIFT LIFE app is the best social networking platform ever provided . This app is extremely helpful for those who suffer from anxiety or depression (like my... Continue reading
Adult Written byJerryR1322 July 24, 2018

The place for young Swifties to enjoy their favorite singer

I am a big Swiftie. The Swift Life doesn't work out for me well because I have a community on Twitter but the app is fun. It may be glitchy and slow at tim... Continue reading
Kid, 12 years old February 17, 2018

A Swiftie's Home

Best app I've ever seen.
Kid, 12 years old February 8, 2018

Great app!

You can like posts, write about Taylor, listen to songs...it's such a good app.

What's it about?

TAYLOR SWIFT: THE SWIFT LIFE is every Swiftie's dream: a portal to all things Taylor Swift. Users are promised exclusive content and previews, as well as news and collections of unique Taymojis. To sign up, you need to use your Facebook account or phone number or sign in as a guest. Users complete missions by liking posts, following users, and promoting posts with special icons. Teens can also comment on others' posts and re-share posts. This game-like approach rewards users with visibility and Taymoji packs for participating in community activities. When posting, fans can take photos with their device's camera or draw on their Taymoji collection or from a pre-selected library of Taylor Swift photos and GIFs. 

Is it any good?

This is an addictive, gamified celebrity app speaking to the hope of getting noticed by your idol, but liking and following to earn in-app currency underlines how fake online social interaction can be. No doubt fans will download the app just because they love Taylor Swift, but they'll stick with it because of its clever system of assignment and reward. The app emphasizes collecting Taymojis and gifts to give to other fans, as well as trying to get Taylor Swift's attention by posting something cool. If you're somehow not aware of just how big a star Taylor Swift is, or the near-religious devotion her fans have for her, you're in for a surprise. Posts with montages of preexisting Taymojis and fans gushing their Swiftie love get tens of thousands of likes and comments, but lots of captions and comments revolve around begging other users to like and repost things. Taylor Swift: The Swift Life is also frequently interrupted by ads, so younger fans could fall prey to the app's suggestions to earn in-app currency by watching ad videos and downloading "free" offers. Ultimately, it's best for teens who can see through the app's ploys. Still, despite the app's aggressive commercialism, there's an infectious degree of collective enthusiasm that makes the app -- much like Swift's hook-laden music -- an unexpectedly guilty pleasure for fans. 

Talk to your kids about ...

  • Families can talk about social networking interaction on apps like Taylor Swift: The Swift Life. What's your motivation for "liking" a post? What kind of information is OK to post and what's not OK?

  • Discuss why celebrities make apps and how they use them. Is it to connect with fans or to make money? Both? Is there a way to use this app without spending money?

  • Think about the value of digital items. How much are you willing to spend on virtual goods? 

App details

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