App review by
Patricia Monticello Kievlan, Common Sense Media
Wuu App Poster Image

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Share photos, text, and audio with limited audience; no ads.

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A lot or a little?

The parents' guide to what's in this app.

Ease of Play

Three main buttons are pretty easy to figure out, but it's not especially clear which other features are available. How-to posts disappear after the first 24 hours. 


Depends on your friends' posts.


Depends on your friends' posts.


Depends on your friends' posts.

Drinking, Drugs & Smoking

Depends on your friends' posts.

What parents need to know

Parents need to know that Wuu is a social-networking app for sharing photos, video, text, and audio posts that expire after a short period of time. Users can only share messages with their friends: You can't post publicly on Wuu, and you can't search for or view posts from people who aren't your friends. Its developers created Wuu to be an alternative to Snapchat or Instagram, so it has some similar filters and sharing features, but it has far more limited options for who can see your posts and how you can edit them. Users must be over 13 to use Wuu, and you need an email address to sign up. Read the app's privacy policy to find out about the types of information collected and shared.

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What's it about?

WUU is a social-networking app app that lets you share text, images, video, and audio with friends. You sign up by providing an email address, and you can add friends by allowing the app to access your contacts and Facebook friends. Once you're signed up, you'll see an overview of the app's features through a series of posts on your news feed. Make sure you take a look at these when you first log in: Like all Wuus, these instructions disappear 24 hours later.

Use the three main buttons to create a "Wuu" or post: a square (which sends text), a circle (to snap a photo or record a video), and a triangle (to record audio). Once you create a post, you can choose which friends to share it with by selecting their names. All posts disappear eventually from the feed. By default, they'll fade out and disappear in 24 hours, and you can set photo and video "Wuu bombs" to expire after one view (for a video), one second, or five seconds. You can react to any post with an emoji, and you can swipe right to send a text, video, image, or audio recording in reply. You can also swipe left on a post to delete it from your feed. There are some surprises built in; for example, posting the text "Bill Murray" results in a post of a random photo of the actor. 

Is it any good?

This app has some appeal but might lack some features social networkers love. Wuu's developer has a history of creating alternative social networks (remember Ello?), and this one does replicate some of the basics without the ads. Even if you set your Snapchat and Instagram accounts to private, you'll still see ads and other paid content; it's nice that Wuu just lets you share experiences with a few friends in an ad-free, less-public environment. That being said, there are fewer features and customization options than there are in rival apps. It's possible that there are more filters or features buried within the app, but it's not especially clear how to find them. Overall, if you're looking for a limited way to share posts with a limited group of friends, Wuu could be a good fit. However, users who want more control over editing their photos or adding fun filters might consider tweaking their privacy and sharing settings in other social-networking apps.

Talk to your kids about ...

  • Families can talk about your family's rules for social media. What's OK to share? How can you protect yourself online, and how should you act online? Talk about what it means to be a good digital citizen.

  • Discuss the long-term effects of sharing what are assumed to be private moments through social media apps.

  • Talk about how sending video messages is different from sending text messages. How does it affect privacy? Is it easier to share unintended information with one more than the other?

App details

  • Devices: iPhone, iPod Touch, iPad
  • Price: Free
  • Pricing structure: Free
  • Release date: March 28, 2017
  • Category: Social Networking
  • Size: 78.60 MB
  • Publisher: Wuu Inc.
  • Version: 1.0.4
  • Minimum software requirements: iOS 10.0 or later
  • Last updated: January 19, 2021

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