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Study: Kids Go Digital, But TV Still Reigns
On a recent plane trip, the toddler in the row ahead of me reached through the gap in the seats and swooshed her finger across my iPad. She didn't speak; she didn't even look at me. She simply had a nearly instinctual response to my tablet: Swipe!
Not surprisingly, research confirms what I saw before my very eyes: Even little kids are digital pros. Seventy two percent of children under 8 have used a mobile device, and 38 percent of children under 2 have used one, according to Common Sense Media's new study, Zero to Eight: Children's Media Use in America 2013.
It's a dramatic increase in the two years since we first measured a significant surge in kids' mobile use in our 2011 Zero to Eight study. Both studies show the profound role media plays in children's lives -- and the importance of recognizing its impact.
Among the key findings:
- Families love mobile devices. There's been a five-fold increase in ownership of tablet devices such as iPads, from 8 percent of all families in 2011 to 40 percent in 2013.
- Kids really love mobile devices. Almost twice as many children have used mobile media compared to two years ago, and the average amount of time children spend using mobile devices has tripled.
- Traditional media is on the decline. Time spent with screen media such as television, DVDs, video games, and computers is down substantially, by more than half an hour a day.
- TV is still king. Television continues to dominate children's media time, but new ways of watching now make up a large portion of viewing.
- There's a digital divide between rich and poor. Access to mobile media devices and applications among poor and minority children is much higher than it was two years ago, but a large gap between rich and poor persists.
- TV is the biggest provider of educational content. Among all 0- to 8-year-olds, 61 percent often or sometimes watch educational TV shows, compared with 38 percent who use educational content on mobile devices as frequently.
Understanding what kids are using, how they're using it, and how much time they spend on it can help lead to better products, better parenting, and better public policies. Media can have a profound effect -– both positive and negative -- on kids. If a 2-year-old can swipe a screen, we owe it to kids to create media and technology that maximizes the positives.