Sticky Sites (6-8)

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Sticky Sites (6-8)

How do websites attract visitors — and keep them there?

Students learn about some of the features that attract and retain visitors to websites. They also learn to recognize the  commercial motives that sometimes lie behind these “sticky” sites.

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Lesson Objectives

After discussing some of the website features that grab and hold their interest, students learn about the concept of “sticky” sites. Using the Recipe for a Sticky Site Student Handout, they identify “ingredients” that make a site sticky. First as a whole class and then in groups, students analyze sample sites and find the “Three C’s” that contribute to their stickiness: content, customizing, and community. Then students explore how stickiness can serve commercial motives, by ensuring that visitors
will be exposed to advertising.

Students will be able to ...

  • understand that “sticky” sites encourage visitors to “stick around” and return often.
  • analyze sample sticky sites to discover some features that makes a website sticky.
  • recognize the commercial motives behind many sticky sites.

Alignment with Standards

Common Core: coming soon!

NETS•S: 3c

Additional Lesson Materials