I, along with many others, it seems, do not agree with the "Not For Kids" label that shows up next to most Mature video-games on this site. While some games, like Gears of War or Grand Theft Auto, fully deserve this label, Borderlands (especially the sequel) is a lighthearted-in-comparison shoot-and-loot fest that offers the same thrill of more mature games without the plethora of heavy, mature content. The issue here would be the violence. Violence is pervasive in this game. However, even with the slight focus on story this time around, it is never heavy-handed or truly meaningful. Some may consider that a downfall, citing that killing a multitude of baddies with no real weight is worse than if you're killing for a cause. I still think that, given the unrealistic, comic-book nature of this game, it is more suited for younger audiences. Sexual content is limited to jokes and crude references sprinkled throughout the game, and is not very explicit; suitable for most teens. There is also an absence of strong language in this game which, considering its sense of humor, I find impressive and awesome. The game also focuses on teamwork and organization without even trying. Bonus! This game is a great improvement over the first Borderlands and is a ton (as in 40+ hours if you really want to) of fun! Best for teens and adults, but probably not for younger children. 10/10. One of the funnest games I've played in a long time!