Solid, mostly clean FPS. Almost all of the story and positive messages comes from online media.
As far as first person shooters go, Overwatch isn't very intense, with only mild (but common) violence, and some sexualized character designs. The games' story is told through free online short animations and comics, so any positive or negative messages or themes are expressed outside of the actual game.
Violence: Players use all sorts of firearms to dispatch each other, but no actual gun brands are used. Instead, most weapons are futuristic laser guns. That being said, some characters still use bullets, and there are even a few melee weapons, like maces and swords. successful attacks are highlighted by small splashes of blood. The most violent imagery in the game comes from the use of a bow and arrow, as the arrows will imbued themselves in the enemy's body, and stay there, leading to some slightly grisly images, such as an arrow sticking out of a corpse's head.
Sexuality: Some female characters wear revealing or tight fitting clothing.
Positive messages/role models: The game's multinational cast is very diverse, with many races and both genders being represented by heroic figures. The cast also includes several homosexual characters. The online story generally teaches tolerance and promotes selflessness, with the main conflict centering around the struggle of a race of self aware robots to be considered equal to humans. (Paralleling racial struggles in real life.)
language: Mild cusses like "H**l" "D**m" "B*****d" are occasionally spoken by the characters. Players can use some mild swears in the text chat, but the heftier curses will be censored into asterisks (unless this feature is disabled in the options.) Still, there is nothing stopping players from using inappropriate language in voice chat.
Consumerism: Players receive cosmetic items indirectly through "loot boxes" which are unlocked by playing the game for a certain amount of time, and will give the player four random items when opened. Alternatively, the player can buy them with real money, and there is still no guarantee they will get the item they wanted.
tobacco use: One character is constantly smoking a cigar.
This title contains:
Positive role models
Ease of Play
Violence & scariness
Drinking, Drugs & Smoking