Tag Junior

Common Sense Media says

Electronic book pal reads board books aloud to toddlers.





What parents need to know

Positive messages

The messages in the books vary, but they are all positive and encourage kids to learn while reading.

Positive role models

Each book is different but the characters all exhibit positive characteristics including helping others.

Ease of play
Not applicable
Violence & scariness
Not applicable
Not applicable
Not applicable

Parents Need to Know

Parents need to know that this smart toy is designed to read special board books aloud to toddlers and preschoolers. It can hold up to 5 books in its memory and parents can swap out which books are in the toy's memory by connecting the toy to the Internet. Connecting the toy to your computer also allows it to generate a report showing you how your child played with the toy. Parents who own last year's Tag Reading System need to know that Tag Junior cannot read Tag books.

Parents say

Kids say

What's it about?

From Leapfrog, the maker of last year's award-winning Tag Reading System, TAG JUNIOR brings assisted reading to a younger audience – kids ages 2 through 4. Tag Junior is a small plastic device that looks somewhat like a little chick with eyes, and it fits comfortably in little hands. This book pal can read any page of special Tag Junior board books. All kids have to do is place the Tag Junior on top of words on a page, and the Tag Junior reads them out loud. The Tag Junior also responds to illustrations on the page by making sounds, adding further dialog or creating music. The Tag Junior comes bundled with an "If I Were…" board book, and can store the audio for up to 5 books at once. Additional books cost $10.99 each, and the audio for any of the nine additional books available at launch are found online.

Is it any good?


Tag Junior works well as an electronic reader. Because it uses voice, music, and sound effects, it creates a fun, rich reading environment. For example, with the add-on book "ABC Animal Orchestra," toddlers will not only hear the letters of the alphabet, but they will also hear music from 26 alphabetical musical instruments including the baboon's bassoon and the vulture's violin.

However, the manual warns against dropping the device or getting it wet by spilling drinks on it, two events that are very likely to happen since this is a product for toddlers and preschoolers. Nonetheless, this is an excellent smart toy that can read to your child when you aren't available.

Online interaction: This online interaction is for parents. This smart toy connects to the Internet to allow parents to download new audio content. The Tag Junior can hold up to 5 books in its memory. Parents can also access reports about how their kids play with this electronic reader.

Families can talk about...

  • Families can talk about whether using this smart toy makes reading more fun. If so, why? Is it that you hear characters' voices? The music? The sound effects?

Game details

Platforms:Tag Junior
Available online?Not available online
Release date:June 10, 2009
ESRB rating:NR for (Tag Junior)

This review of Tag Junior was written by

Common Sense Media's unbiased ratings are conducted by expert reviewers and aren't influenced by the product's creators or by any of our funders, affiliates, or partners.

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging; great learning approach.
  • Very Good: Engaging; good learning approach.
  • Good: Pretty engaging; good learning approach.
  • Fair: Somewhat engaging; OK learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 11 years old October 8, 2009
What other families should know
Too much violence
Too much swearing
Too much consumerism
Safety and privacy concerns
Teen, 16 years old Written bypoopus124 January 22, 2012


This is a very high aged game nobody 17 or under should play it. Howerver, its fun and stupid!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
What other families should know
Too much violence
Too much swearing
Too much consumerism
Easy to play/use
Safety and privacy concerns
Kid, 11 years old July 26, 2009
Awesome toy!
What other families should know
Educational value
Great messages
Great role models


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