COPPA Rule

Common Sense Kids Action

Your privacy is important to us. When you sign up as an advocate:

  • Common Sense Kids Action will send you periodic email alerts on legislative activity that impacts your community;
  • You will have the opportunity to share your actions and these issues with your friends by sending them Common Sense Kids Action alerts and issues;
  • Common Sense Kids Action may share with our affiliates and like-minded coalitions working on behalf of children the email address and/or zip code that you provided to us when you signed up to participate in Common Sense Kids Action.
  • We will otherwise use your information in accordance with our privacy policy.

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COPPA Updates

In 2012, the U.S. Federal Trade Commission (FTC) updated the Children's Online Privacy Protection Act (COPPA) Rule. Common Sense advocated heavily for changes to COPPA, which include preventing online companies from collecting photos, videos, and geolocation data from children under the age of 13 without parental consent; closing a loophole that allowed third parties to collect personal information from children without parental consent on websites and apps that target kids; and requiring parental approval before a company uses tracking mechanisms -- "persistent identifiers" such as cookies, IP addresses, and device IDs -- that can be used to target personalized ads and track kids' activities over time and across different websites, online games, and mobile apps.

Steyer said at the time, "Parents -- not social networks or marketers -- will remain the gatekeepers when it comes to their children's privacy not only online but also on phones. What's more, these updates to COPPA effectively balance growing privacy concerns and the paramount rights of children and families with the tech industry's need to innovate."

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