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New Reviews Bring Spanish-Speaking Families the Media Guidance They've Been Looking For

Our new high-quality ratings and reviews in Spanish help fill the void for Latino parents and caregivers seeking culturally sensitive, age-appropriate TV shows and films for their families.

Family posing for photo

Like all parents and caregivers, Latinos living in the U.S. care about what media their kids see and experience. Yet trustworthy reviews for Spanish-speaking families in their own language about the movies and TV shows that kids and teens want to watch have been lacking—until now.

This is why we're so excited about the launch of our new Spanish-language ratings and reviews of movies and TV shows.

This large, influential audience has been shortchanged when it comes to representation in the media. And there has traditionally been a gap between the demand for accurate, culturally sensitive media resources in Spanish and the supply. That has made it harder for parents and caregivers who speak Spanish as their primary language to make educated media choices for their kids. But with our new ratings and reviews, we're excited to be closing that gap.

Common Sense Media has been building connections with Latino educators, organizations, and families for more than a decade. In 2015, we launched Common Sense Latino, offering a robust library of advice content in Spanish for distribution through our website, partners, social media, and on the ground . Through these channels, we reach millions of Latino families across the United States with guidance on healthy media habits, how to leverage tech for learning, and selected entertainment picks for their families.

This community is particularly important, especially given the size and influence of this demographic. Latinos are one of the largest and fastest-growing ethnic groups in the United States. An estimated 40.5 million U.S. residents age 5 and older speak Spanish at home, according to the 2020 Census. And this population grew 23% from 2010–2020, according to Pew Research. Relative to the general population, Latinos are also the most frequent moviegoers, according to the THEME Report from MPA. Latinos made up 26% of the frequent moviegoing audience in 2019, when they were 18% of the overall population.

The Common Sense team understands the diversity across Latino communities, the distinctive nuances of positive representations of Latino culture, and how positive and negative Latino portrayals affect kids' development. With our expertise in kids and entertainment—including the importance of diverse representation in the media—and our long-standing relationships with Latino communities, we are in the best position to close the gap.

With the introduction of our movie and TV ratings and reviews in Spanish, we continue to build on our long-standing commitment to Latino families and audiences.

We're releasing our first 150 Spanish-language reviews as part of our Hispanic Heritage Month celebration. Our goal is to produce more than 500 translated titles annually. With these Spanish ratings and reviews, we will work to recognize the nuanced diversity of the Latino population and celebrate the unique cultures and heritage of these distinctive communities.

We're helping parents break the language barrier, giving unbiased information about English movies and shows in Spanish so they can decide what works best for their families.

Our reviews will open a door for Spanish-speaking families so they can more readily embrace the cultural history of a movie like Encanto, find pop culture phenomena like Avengers movies with diverse, inspiring casts, and see which kids' TV shows feature positive Latino lead characters.

These new ratings and reviews are written by native Spanish speakers and specialists in Latino-focused content and parent advice. This lets us approach the material with a deeper level of understanding of Latino communities and their unique concerns.

At the same time, we will be reviewing Spanish originals and evaluating TV shows made by and for Latinos from our own perspective and in our language, increasing the discoverability of content that often goes unnoticed. These titles now also have the opportunity to be recognized with our Common Sense Selection seal, our highest standard of overall quality.

This launch is very close to my heart. As a Latina mom of three, I'm always looking for recommendations about the best content out there. Before joining Common Sense, I was an avid user of their reviews, and nothing has made me happier than being able to share our evaluations with our Latino audience, from friend to friend.

Besides helping families choose entertainment where they can see themselves represented, we hope the industry takes note and increases positive representations of Latinos to help inspire the next generation.

At Common Sense, we're committed to our work supporting all families in making positive media choices and improving the digital world for kids everywhere. These new ratings and reviews will give Latino families access to the resources they've been looking for so they can find engaging, inspiring media for their children.

Mary Aviles

Mary Aviles began her journalistic career covering arts and entertainment for one of the most important newspapers in Venezuela, El Nacional. In 2002, she was part of El Sentinel’s launch team in South Florida, where she was a film critic. For 12 years, she worked as an editor covering Hispanics in the United States with the only news wire service specializing in this community -- EFE News Servicio Hispano. In 2013, Mary was awarded a John S. Knight Fellowship at Stanford University. After completing the fellowship, her project Venezuela Decoded became part of the official selection of the award for innovation in Latin America’s most prestigious journalism competition, The Gabriel Garcia Marquez Award. She has also worked for Global Voices, BBC, MSN, Terra Networks, El Nuevo Herald, Ocean Drive magazine, and Google Play, where she curated apps and games and helped with the global launch of the Teacher Approved content program and the launch of Google TV in Latin America. She has three children and is obsessed with cooking shows.