Making Kids Our Nation's Top Priority

Marketing to Kids

Behavioral Ads Are Bad for Kids
We have all learned that "free" comes at a price -- often, to our privacy.  For years, the costs of apps and services have been subsidized by their users' information, feeding an ad-supported model... read more
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Betsy Bozdech
Executive Editor, Ratings & Reviews | Mom of two
Representation Matters: Four Powerful Statements from "Women in Focus: Big Tech and the Future of Hollywood"
At Common Sense, we've always believed that diverse representation matters and that it's important for all kids and families to see themselves reflected in the media they consume. So I was excited to... read more
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Will Congress and Tech Leaders Step Up to Help Keep Kids Safe Online?
In the wake of a tumultuous election and a yearlong pandemic, congressional leaders are examining with renewed focus the role technology plays in our society. This week, leaders from Facebook, Google... read more
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New Research Shows Kids' Mental Health Tied to Online Experiences
March 2021 marks one year since the start of the coronavirus pandemic. Over the course of the last 12 months, supporting students in the transition to remote learning has been a major concern for... read more
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VR IRL
Virtual reality (VR) brings the outside world in, and replaces real-life experiences with immersive, digital environments. VR technology is not new, but historically it has been expensive and... read more
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What Is the Age Appropriate Design Code?
The United Kingdom's Information Commissioner's Office's Age Appropriate Design Code, which went into effect on September 2, 2020, is the latest piece of global regulation designed to put kids'... read more
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Why Facebook's "App Developer Investigation" Needs Investigating
For years, Common Sense has asked lawmakers and regulators to investigate how Facebook treats young people, and championed safeguards to ensure big tech players like Facebook are transparent with... read more
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10 Steps to a Better YouTube
Kids under age 8 spend nearly 40 minutes a day watching TV and video on sites like YouTube. Our recent research revealed that 95% of early childhood videos contain advertising, and 30% feature some... read more
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