Why We Wear Orange Today

Common Sense Kids Action supports the Wear Orange campaign for National Gun Violence Awareness Day. By Brooks Allen
Why We Wear Orange Today

Seven. That is the average number of children and teens who lose their lives to gun violence every day in our country. Gun violence is the second leading cause of death among children and teens.

At Common Sense, where we are dedicated to making kids America’s top priority, we believe that everyone can agree that this is unacceptable. Therefore, as we mourn yesterday's loss of life on the UCLA campus -- and all lives lost to gun violence every day throughout the country -- we are supporting the Wear Orange campaign for National Gun Violence Awareness Day.

The Wear Orange campaign was inspired by a call to action by youth on the South Side of Chicago in the wake of their friend's tragic death in 2013. Only one week after marching in President Obama's second inaugural parade, Hadiya Pendleton, a 15-year-old high school student, was shot in the back and killed while standing with friends in a park after taking her final exams. In response, a group of Hadiya's friends, including Nza-Ari Khepra, whom we honored with the Social Change Catalyst Award at the Common Sense Media Awards last month, founded Project Orange Tree.  

Project Orange Tree executed a structural violence awareness campaign that asked all participants to wear orange. They chose the color because it's what hunters wear in the woods to protect themselves and others.

Now Wear Orange is a national movement. Along with Common Sense, more than 300 leaders -- including more than 90 mayors from 28 states -- corporations, partner organizations, and a series of iconic landmarks including Coit Tower and the Empire State Building are participating in the second annual National Gun Violence Awareness Day on June 2, what would have been Hadiya's 19th birthday. Look up tonight and, depending on your city, you may see your skyline turning orange.

Common Sense continues our commitment toward improving the lives of kids and putting our nation's children at the center of everything we do. Along with supporting efforts to reduce violence in communities, we continue to evaluate violence in the media as a core component of our worth through Common Sense Media.

If you're interested in learning more about the Wear Orange campaign and how to support commonsense solutions that will create safer communities and protect all our children from gun violence, please visit:

Stay informed about critical issues that affect kids by signing up to be a Kids Action advocate today.

About Brooks Allen

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Brooks Allen is Common Sense Kids Action’s Vice President for Policy and Legal Affairs. He joined Common Sense in December 2015, after serving the California State Board of Education as the Deputy Policy Director and... Read more

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Comments (3)

Teen, 17 years old written by U2LN

Instead of worrying about what weapon people are killed with, how about we worry about people being killed? Because killers won't stop just because they have to change weapons. We've had people killing each other long before guns were invented, and it will keep happening no matter what kind of weapons or no weapons are available. Everytown and Momsdemand do nothing to help reduce deaths, all they do is spread fear of guns and legally carrying gun owners. They can't back up their talk with facts, if you comment an opposing comment on their page it is taken down within 24 hours. Their Under the Gun "documentary" was full of lies and deceptive editing to make the people of the other side who were interviewed look dumb, and their stats that they post are full of errors. Anyone ever notice that almost every mass shooting that mass happened has been in a gun-free zone? Y'all should really cut your ties to these groups.
Adult written by Enphyvit

Ironically, anyone who visits this site is doing the best thing there is for preventing violence. Being a good parent. You're not going to stop gun violence by restricting the 2nd Amendment freedoms of law abiding citizens. If similar restrictions were placed on the 1st Amendment, your website would not exist. The government would simply make watching PG-13 movies illegal for children under 13.

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