- Alcohol, Drugs, and Smoking
- Back to School
- Cell Phone Parenting
- Character Strengths and Life Skills
- Cyberbullying, Haters, and Trolls
- Early Childhood
- Facebook, Instagram, and Social
- Learning with Technology
- Marketing to Kids
- News and Media Literacy
- Privacy and Internet Safety
- Screen Time
- Sex, Gender, and Body Image
- Special Needs and Learning Difficulties
- Technology Addiction
- Violence in Media
How do I teach my kids to understand when something is an ad?
It can be hard to identify ads online, especially because many ads are disguised as games or contests. Even adults get confused! Here are a handful of ad identifiers to explain to your kids:
- Advertising must be clearly labeled on the internet. It could say, "ad," "advertisement," or "this is advertising."
- Ads often have prices listed. Or, it might say, "free."
- It may have a come-on, such as "download now," "watch demo," "order now," or "buy."
- Ads often contain eye-catching visuals, including bold colors and flashing graphics
- Brand names are typically highlighted in ads -- kids will recognize brands they know.
Some websites notify users when they're leaving the site and going to an advertisement. But other ads are more integrated into websites or apps, especially ones that have a product to sell. You might want to visit a website, such as Crayola, and talk about the different ways it engages kids. How do the images, videos, and games make certain products seem appealing and like something they might want to buy? Teaching kids to look critically at things online -- from ads to status updates -- will empower them to be smart digital citizens.