I made the mistake of not seeing this movie before showing it to my daughters, aged 9-14. My concerns follow.
It begins with ugly images of marriage. Within the first few minutes, my younger girls see a married man making out with someone who isn't his wife. Sorry, it's not just "a kiss" as the CSM review says. Forget the jaded attitude of today's culture; at their age, I was watching "Wizard of Oz," which couldn't be farther from featuring such an adult issue.
Alice seems too young to be married and it's something she's being pushed into by the very people who should care for her. (Here we go again, yet another movie where the child is smarter than the parent or, in this case, the older sister, too.) The man who would seem a suitable spouse for her doesn't really love her. And he's not good looking. (Why can't she reject a good looking guy?) Her elderly aunt, who wished to be married, never experienced it and is insane because of her loss. Not exactly the marriage-related messages I want to send to my daughters.
There are issues with modesty: once Alice falls down the rabbit hole, she's not seen with her back or shoulders covered again, until the armor scene. Her dress literally hangs off of her, as if she had been assaulted. Preceding these images are Alice's sullen and defiant response and disobedience to her Mother wanting her to wear a corset and stockings. The corset is a bit much, but the stockings seem a small request. Alice's equivalent in present day is the daughter who wears a mini skirt when her parents ask her not to, or perhaps she'll get a tattoo against her parent's wishes. Do we really need young girls admiring or seeing as brave this kind of defiance?
Last, in the end, our brave Alice chooses a corporate career over marriage and motherhood. Yes, it's good to see her exercise her options, but my daughters receive enough messages in the popular media directing them away from marriage and toward careerism, money and staying single to avoid responsibility. My point is that, had she rejected marriage only because Hamish wasn't suitable to her, that would have been enough; it seemed to me that the marriage vs. career message was heavy handed.