A Lot or a Little?
What you will—and won't—find in this movie.
Intended to entertain, not educate.
While most of the film promotes superficial values such as looking good, dressing well, being popular, and "makeovers," there are a few positive messages thrown into the mix: It's desirable to take risks and express oneself; each person has his or her own style; and "everyone has a special something -- it's just a matter of bringing it out." And, the characters who cheat and sabotage others to get ahead do learn the error of their ways. A few cautionary messages, too: Don't pick up hitchhikers; don't talk to strangers; don't take rides from strangers.
Positive Role Models
Positive Bratz traits: loyalty, compassion, and persistence. Their values and physical appearance, however, are questionable. The girls are passionate about good looks, trendy fashion, and their friends -- in no particular order. They're designed with curvy bodies, long shiny hair, wide eyes, and puffy lips -- all presented as a feminine ideal. The girls frequently wear very high heels, very short skirts, and tight tops with lots of midriff exposure, all created to maximize their femaleness. Most adults are portrayed as clueless, shallow, and/or manipulative and selfish.
Violence & Scariness
Some eerie music and mild suspense run through the film as the ghost of a masked cowboy appears to stalk the girls. Two vans on a road trip across the country have mishaps; flat tire, faulty brakes send them careening off the road. A climactic final sequence finds two of the Bratz trapped in a subway tunnel with a train getting closer. Surprising confrontations with a space ship and aliens, with flying cows, and with an ambitious contestant who will stop at nothing to win.
Did you know you can flag iffy content? Adjust limits for Violence & Scariness in your kid's entertainment guide.Get started
Sex, Romance & Nudity
No overt sexuality, however the Bratz characters are designed to accentuate their feminine attributes: legs, breasts, hair, and facial features. They wear lots of skimpy clothing and frequently strike poses, walk and move seductively. They can be counted upon to pout, flutter their eyelashes, and entice those from whom they want something.
Did you know you can flag iffy content? Adjust limits for Sex, Romance & Nudity in your kid's entertainment guide.Get started
An adult female insults her teen assistants (i.e., "dopey," "twit").
Did you know you can flag iffy content? Adjust limits for Language in your kid's entertainment guide.Get started
Products & Purchases
Bratz is a trademark for heavily promoted and cross-promoted games, dolls, toys, TV/movies, and products.
Parents Need to Know
Parents need to know that the trademark Bratz girls' obsession with looks, clothes, and makeup is alive and well in Passion 4 Fashion Diamondz. They pose, they strut, they "ooohhh" and "aaahhh" over diamond boots, frosted hair, and ruby red pouty lips. The characters are designed with doe-eyes, breasts, thin but curvy bodies, large heads, and have decidedly sexualized ways of walking and moving. The short film is a part of vast franchise directed at young girls and tweens, cross-promoting dolls, toys, accessories, and programming. Mild suspense in this movie comes from a ghost-cowboy, highway mishaps, and getting out of harm's way when a subway train bears down upon them. To stay in the loop on more movies like this, you can sign up for weekly Family Movie Night emails.
Is It Any Good?
At the risk of damning with faint praise, it's accurate to say that this Bratz movie is a step above many of the others. The plot is less meandering and illogical; there's very little of the scariness or bizarre mysticism seen in some other Bratz movies; there is less abrasive music and even fewer annoying characters (the ones we see are as annoying as ever, but there are fewer of them).
Still, the Bratz girls are interchangeable, the dialogue is flat, the "valley girl" dialects are trite and overused, and, most importantly, superficiality and empty-headed girls pretending to be role models continue to rule.
Did we miss something on diversity?
Research shows a connection between kids' healthy self-esteem and positive portrayals in media. That's why we've added a new "Diverse Representations" section to our reviews that will be rolling out on an ongoing basis. You can help us help kids by suggesting a diversity update.