I read the parental reviews the night before I took my girls (aged 4 & 7) and became concerned that this movie would not be what it seemed to be from the trailers. I was very pleased to see that it was the exciting tough princess film I expected. My 7 year old loved the movie and although she was scared during the intense sequences that made sense - you're supposed to be. She was not unduly frightened and teared up at the happy ending. My daughter is usually quite skittish (at age 5 The Frog Princess had her cowering in my lap), but she was very excited to see this and has been pretending to be Merida (the princess) ever since - no nightmares at all. My 4 year old sat in my lap the whole time (not out of fear, she just always does) and was quite frightened by the bear chase/fight sequences. However, she liked the witch (who is played for laughs not particulary scary at all just kind of mysterious) and she thought the bear queen was great during the more lighthearted parts. This daughter is pretty tough though and very into the whole warrior princess idea - she loves Mulan, Pocahontas and She-Ra, so I was reasonably certain she'd be all right. In fact, the only movies she ever really seemed frightened of were Aladdin (giant snake) and Up (dog fight). And, that's what really bothered me about the other reviews. Certainly, if you have a child who's already afraid of bears or witches or is particularly sensitive to action sequences don't take them to this movie. I thought that the ads did a very good job of making it clear that the movie's going to be filled with excitement, which generally means that things that are scary on some level are going to happen. The princess has to have something scary happen in order to be brave about it, right? Almost all Disney movies are scary. Almost every single one of them involves some kind of witch and/or some type of aggressive animal(s). If your kids are fine with other Disney films they'll be fine with this one too. In my opinion, Snow White (death sleep and witch) and Sleeping Beauty (death sleep and giant dragon) are much scarier than this film. Of all the Disney films I've seen, this one most reminded me of Mulan as far as fright level goes. And, Brave has a lovely mother/daughter bonding message that was a very welcome change from the usual princess/prince "I'll do whatever I want and everything will work out perfect" trope. The message here was overwhelmingly of personal responsibility and the importance of good relationships between family and community members. I highly recommend it.