I saw this movie today and it was really good. It has some surprisingly scary scenes, but nothing too intense for older children. I liked that the main character, Marida, is self-reliant, courageous, and, unlike most Disney princesses, isn't obsessed with romance and meeting their true love. OK for kids 9+. Educational: Kids might learn a little about Scotish culture. Violence: A lot of pretty scary scenes, mainly towards the middle and end. The beginning shows Merida's father losing his leg to a bear, but it's not shown on-screen. Merida and her mother frequently argue. Some scary encounters with vicious bears, but nobody is seriously hurt. The witch and the evil bear, Mardu, can both be frightening to younger children. Some lighter battles between the Scotsman, and some slapstick violence. Sex: Elinor and Fergus are a couple and frequently hug and at one point, Fergus hits her on the bottom. At the end, Elinor is naked and covered by a sheet, but nothing is shown, and Fergus takes notice. Also, some moments show naked animated bottoms. Consumerism: No product placement, but merchandise like dolls, a video game, and other things are for sale. Drinking: Some casual drinking among adults, but nothing excessive.