Sam Raimi's Drag me to Hell was supposed to be his big comeback to the horror genre. A genre that, at the time, he had not revisited for about twelve years, since he had been so occupied with directing the morbidly successful Spider-Man franchise. Now, when Drag me to Hell came out in theaters in the summer of 2009, everybody thought it would be a big horror comeback, and a return to a genre that a director had so vigorously and effectively left his mark on with films like the Evil Dead Trilogy. But, to ever ones dissapointment, including mine, it turned out to be nothing more than a very, very goofy horror movie with a few effective jumps, and some Goosebumps style villains, peppered off with some rather grisly but fake horror imagery. So, with that being said, the PG-13 rating is actually more deserved than you would think, so that there is pretty well know reason what so ever here, to seek out an R Rating for the movie: There is very frequent and very grisly, but still, all the while, very cartoonish, comical and fake horror violence, which very rarely, actually manages to leave any real sort of impact on the viewer. Also, there is some infrequent and mild profanity, with the word hell being used obviously in the title, so one can expect more mild obscenities to go along with that, as well. So, if you still haven't seen this movie yet, I urge you to go and re-watch Raimi's Evil Dead films again. it will leave a higher impact on you than this movie did.