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Dukale's Dream
By Sandie Angulo Chen,
Common Sense Media Reviewer
Common Sense Media Reviewers
Earnest, promotional docu about celebrity's humanitarianism.

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Dukale's Dream
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What's the Story?
DUKALE'S DREAM chronicles how a humanitarian field visit to Ethiopia for Hugh Jackman and his wife, Deborra-Lee Furness, changed the celebrity couple's lives, prompting them to help fair-trade Ethiopian coffee farmers. As big donors to the international charity World Vision Australia, Jackman and Furness meet the organization's Aussie CEO, Tim Costello, who takes them to visit (and work in the field with) coffee farmers, since coffee is Ethiopia's most important export. After meeting, helping, and befriending a young coffee farmer named Dukale, Jackman returns to New York determined to drink only fair-trade coffee. He then takes his vow one step further, starting his own fair-trade coffee company, Laughing Man, which supports local growers around the world.
Is It Any Good?
Dukale's Dream is a sweet and well-intentioned documentary about superstar Jackman's life-changing connection with Dukale, a struggling Ethiopian coffee farmer. But by the end, the film can't escape a slightly bitter aftertaste of self promotion. Had the filmmaker spent slightly more time covering the Ethiopian economy -- and the way the coffee farmers were profiting from Jackman's efforts -- the movie wouldn't feel quite as much like an infomercial. The parts in Ethiopia are the best because -- as Furness points out -- there's something magical about seeing a farmer who's happy to work the land plant coffee trees alongside a movie star who lives in a $25 million apartment.
Jackman looks positively at ease sweating and digging in the dirt and playing with little Ethiopian kids, some of whom recognize him as Wolverine. And it's definitely remarkable that meeting Dukale inspired Jackman and Furness to vow never to drink coffee unless it's fair trade. Even the fact that Jackman starts a coffee business is great in theory -- but the way it's filmed comes off like an in-house video for a shareholders' meeting. It's a slightly less impactful ending to what's otherwise a powerful message about making every dollar count and how one influential person's generosity can make a world of difference.
Talk to Your Kids About ...
Families can talk about celebrities' power to influence others and shed light on a cause. How is Hugh Jackman in a unique position to help coffee farmers across the globe?
How can viewers champion the cause of supporting poor coffee growers in Africa -- or other struggling farmers throughout the world? What about those struggling with poverty closer to home?
Some critics have called Dukale's Dream overly promotional and more about a celebrity (Jackman) than a farmer (Dukale). Do you agree? What's your ultimate take away?
Movie Details
- In theaters: June 5, 2015
- On DVD or streaming: July 14, 2015
- Cast: Hugh Jackman
- Director: Josh Rothstein
- Studio: The 7th Floor
- Genre: Documentary
- Topics: Friendship
- Run time: 70 minutes
- MPAA rating: G
- Last updated: February 26, 2022
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