The first time my daughter watched this movie, she lost interest after about 15-20 minutes. (There is too much happening during this time, to "explain" the back-story without REALLY explaining WHY anything is as it is.) She spent the remainder of the movie with her back to the TV, playing with toys instead. But a mere 2-4 months later, she heard nothing but "Elsa this" and "Anna that" from all of the other girls her age, watched it with her cousin, and is suddenly obsessed with all things Frozen. So I really question the "quality" when it seems that everyone is jumping on the bandwagon...or band-sleigh?
Here are some of my concerns with this movie: violence or suggested violence (not just of the slapstick variety; it's not easy to explain to children why a formerly-beloved princess is suddenly misunderstood and hated to the point of extermination); unexplained and almost unlimited powers (sure, a character who freezes things and needs to learn to control her powers/emotions - I can go along with that; but she can also create "living" snow creatures by accident AND make clothes and skates!); female body misrepresentation (Do you hear us, Disney??? We want to see REAL bodies represented. A variety of shapes and sizes, with dimensions that are possible in real life, and not just "token" colours and shapes. And can't a teenage girl look pretty without every curve being emphasized and displayed?); lack of consequences (Yay, true love! Now EVERYTHING is fixed! They don't even have to shovel the snow away.); song lyrics (I know, the story addresses Elsa's poor method of dealing with things; but I don't really want my kids singing the lyrics of "Let It Go" and thinking that Elsa's feelings are okay. She needs help, counseling, and more than just the acceptance of those around her. She needs to acknowledge and build her own good qualities, and address her struggles. I know from experience: the love of a sister can't replace self-examination. And what about that troll song?!)...
If you're thinking, "The kids don't notice these things. They just love the music and the animation and the characters and animals"... well, shouldn't that be concerning? Should they just accept what they see as normal? I have to answer a lot of questions from my daughter after movies. But what about the kid who is afraid to ask, or who doesn't have a mature or responsible adult to attempt to answer.
In "Frozen," Disney is just giving the people what they want. It's genius! I can imagine the discussion preceding this movie: "Girls love princesses - let's give them TWO! Now, how do we hook the boys? And the theme MUST be love - everyone LOVES love!" I'm not saying, "Don't watch it." But I am saying, Don't miss the underlying messages that your child may be getting, even if Disney didn't intend them. Don't let the sisters, snowman, and singing distract you. (And am I the only one who didn't find Olaf funny? It felt like mocking someone with a developmental/intellectual disability. The only time I ever appreciated him was during the teaser trailer - where he and the reindeer fight over the carrot - before I met his character in the full-length film.)