As apparent in Stephen Summers' other flicks, it's filled with extreme (albeit minimally bloody/gory) violence, however I believe that "G. I Joe: The Rise of Cobra" rightfully deserved it PG-13 rating. Like the similarly inspired "Transformers" movies, there is some strong langauge, although no f-words, there are a couple s-words, and a handful of uses of b*stard, h*ll, a*s, p*ss, d*mn, g*d*mn, and S.O.B. included in the dialogue. There is constant and extreme, however generally bloodless action violence, including a plethora of disturbing medical procedures (often on screen) and all involving needles. Sex is limited to kissing, banter, and discussion of 'touching," all together, pretty unsuitable content to be featured in a movie used to promote action figures, as were all of the other Hasbro flicks (i.e. "Transformers," "Transformers: Revenge of the Fallen," "Transformers: Dark of the Moon," and "G. I. Joe: Retaliation.") I feel it was unnecessary for Stephen Summer to include content that should be left to older tween viewers rather than Hasbro's intended age demographic with their products. Although this movie is to violent for kids, and too stupid for adults, it's a perfect choice for older tweens/ near teens and teenage viewers, this may even interest boys (or girls perhaps) as old as 14 or 15. However, I can not comprehend why they utilized such main-stream actors and actresses to play in very brief roles (Brendan Fraser, Dennis Quaid, and Joseph Gordon Levvit play apparent put momentary roles). Overall, "G. I.Joe: The Rise of Cobra is underrated by critics, and deserves a better reputation, as does it's sequel, and is worth watching once or twice depending on your interests and your parents concept for content suitability.